Marketing Learning | How to Hook Learners

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Presentation transcript:

Marketing Learning | How to Hook Learners Lisa Large & Joe Simon Training Organization | Learning Consultants Enterprise Commercial Payments (ECP) KeyBank, N.A. Cleveland, Ohio

How Did We Do it? | The Ignite Brand Ignite Learning @ECP encompasses the strategic focus around talent development and ECP’s commitment to help you succeed in your role, grow at Key, and get better everyday. Ignite Learning @ECP is focused on three pillars: Knowledge Connections Development Providing opportunities to connect and interact across ECP with partners, peers, leadership and industry experts. Providing opportunities to help you develop your skills and career paths, explore best practices, work on essential professional skills and focus on ways to reach your full potential in ECP and at Key Helping you gain proficiency in ECP products and services, sales processes, selling skills and competitive intelligence.

Learning Opportunities | Examples Sparking Interest | Classifying Development Opportunities Knowledge Strength Training | Build Your Core: Merchant Services Tableau Power Hour Deposit Services Connection Fueling Up | Increase Your Capacity: Technology Conference Virtual Meet ‘n Greets New Hire Onboarding Development Energy Booster | Refresh for Peak Performance Career Path Development Coaching & Feedback Sessions Targeted Sales Coaching

Taglines Endurance Set Strength Training Thought Leadership Hook Learners… Endurance Set Strength Training Thought Leadership Monthly Download Power Hour Culture In Action Resource & Tips

Connect with Learners | Samples Hook Learners… Monthly Download Newsletter Weekly Reminders Recorded Clips Job Profile Value Points Resource

Lessons Learned | Best Practices Vary How You Connect with Target Audience Challenge the Modality Leverage Your Superstars Leadership Support Be Consistent!