KINSEL TOYOTA PRESENTATION MADELINE HAMMOND - RYAN SIMMONS - LAINIE HARRIS

About KinseL TOYOTA Kinsel Toyota is a very known car dealership located in Beaumont, Texas IT strives to devote themselves to their customers by helping and serving them to the best of their ability The cars and deals that Kinsel Toyota have to offer are the highest quality for ideal for for all of the customers life needs.

EXECUTIVE SUMMARY Our group has worked hard and advertised for Kinsel Toyota to express how successful their marketing has been in the car industry. Kinsel Toyota is located in Beaumont, Texas and as a group, we have strived to make their car dealership the top selling car business in our area. Their staff, including the salesman and maintenance staff are very knowledgeable and welcoming to everyone that comes through their door. Our goal is to get people to shop at Kinsel Toyota and enjoy all of their amazing services. As a group, our campaign project will include the background of the company, its products/services, analysis of markets, SWOT analysis, our goals and objectives, creative strategies and our budget for the campaign.

RESEARCH To understand the clientele and customer’s characteristics How many cars are being sold monthly Examine the importance of customer service What problems we will be solving during this campaign Most effective ways to advertise a car dealership

GOALS Our campaign’s goal should appeal to our customers psychologically and socially. “Free car washes for life” demonstrates how we are willing to go that “extra mile” for our customers – a way of thanking them for choosing us rather than our competitors. The “Parade of Choirs” is another way we thank our customers, a unique way, and in doing so, allows the community to join us in a social way. Our campaign’s success should give Kinsel Toyota recognition for more than our competitive prices and customer service, but for the “something extra” we offer. At Kinsel Toyota, “It is all about you,” and because of that reason, we should become the top selling dealership in this area.

KEY FINDINGS Our advertising group has found primary and secondary research over the car industry and Kinsel Toyota, especially. We used these findings to create our strategies for the advertisement of this company. We also found out that our billboard was a big help to Kinsel Toyota.

SWOT ANALYSIS Strengths - Kinsel Toyota is famous for its innovative culture and customer service. The company’s goal on being ahead of its competition by introducing some of the most innovative vehicles in the market has proven to be a successful strategy. -Toyota’s R&D initiatives, especially in producing environmentally friendly vehicle technologies, vehicle safety and information technology, provide it with some of the best strategic advantages. -The most valuable and one of the most recognizable car dealerships in Southeast Texas

SWOT ANALYSIS Weaknesses -Kinsel Toyota has undertaken some vehicle recalls in the last few years, which has hurt its financial performance

SWOT ANALYSIS Opportunities Kinsel Toyota will be able to continue to grow its green vehicle focus as consumers in the area show greater interest in hybrid and electric vehicles due to the rising cost of petrol and emissions concerns. There is an opportunity to grow and expand into these emerging markets through acquiring other vehicle companies, which will add market share, market intelligence, sills and assets.

SWOT ANALYSIS Threats -There is the threat of the rise in raw material costs, which has been happening over the last few years and pushing Kinsel Toyota and other vehicle manufacturers to find more innovative ways to construct the vehicles as well as to search for ways to expand the supplier network. -The threat of increasing competition such as Philpott Toyota (Nederland) and Classic Chevrolet (Beaumont)

BUDGET

BILLBOARD EXPENSES & BUDGET $800-$1,000 a month on the billboard $9,600-$12,000 for a year on Eastex Freeway, Beaumont, TX

CREATIVE PLAN -What we offer different from other dealerships and how it strengthens relationships with our customers -“Free car washes for life” Less responsibility for customers Saves them time Helps them feel confident

KINSEL TOYOTA

Evaluation Our goal for this campaign is to give Kinsel Toyota recognition not only for our competitive prices and customer service, but for the “something extra” we offer to our customers. If successful, we can achieve our goal in becoming the top selling dealership in this area.