Draw this diagram in your notes section Draw this diagram in your notes section. Title it Rhetorical Persuasive Techniques. What: Exp: What: Exp: What: Exp: Rhetorical Appeals

Rhetorical Appeals Use the video to complete the diagram.

Rhetorical Appeals Pathos Your diagram should look similar to this: What: Refers to an emotional appeal. Exp: excitement, attraction Ethos Logos What: establishes credibility or character Exp: brand names, experts, celebrities What: logic or reason Exp: voice-overs with info., facts, figures Rhetorical Appeals

Logos – facts and figures about the car Look at the advertisement you have been given. What rhetorical appeal or appeals have the authors used? List the appeal and give the example from the ad. Logos – facts and figures about the car Ethos – words are written in the shape of the award that the car won, this evokes the sense that you would be driving a car that expert judges deem excellent.