MEETING THE NEEDS OF CAMP PARENTS Deborah Gilboa, MD

CAMPERS CAMP PARENTS STAFF

KEEP AND FIND… FAMILIES AND STAFF

hap·pi· ness: noun good fortune; pleasure; contentment; joy INGREDIENTS: Confidence Competence Relationships

WHAT DO PARENTS NEED? COMFORT CONNECTION TOOLS To you Behavior To each other Navigation To their kids Values COMFORT

WHAT DO CAMPERS NEED? COMFORT CONNECTION TOOLS To each other Relationships To camp Behavior To families Success To values COMFORT

WHAT DO YOU NEED? INCOME RETENTION GROWTH TIME

REACH PARENTS BRAG! CONNECTION TOOLS Peek behind the curtain (newsletter) Chores (wheel) Trusted resources (partnership, social) Create community (online, in person) Camp culture (newsletter, IG) Sprinkle memories (pics, video) BRAG!

REACH CAMPERS COMFORT CONNECTION TOOLS Events – live best, online good Media, resources for relationships Birthdays, staff weeks, behind the curtain (newsletter, social) Behavior – bring your camp self home Support and mentorship Virtual camp “tours” all year, camp weeks, traditions Name the values, build pride COMFORT

YEAR-ROUND EXPERTISE Camp Family Families Communities Online Media! HARO  helpareporter.com