Social Media 2.0

Social Trends to Watch Generation Z is entering the workforce and will have decision-making power. Instagram and Snapchat are popular channels Will increase the need for short-lived content Video increasingly important Livestreaming goes mainstream Content that resonates personally

Facebook: Facebook Live Try this before investing in livestreaming equipment You’ll need: Good lighting in a quiet, unreverberant location Something to steady your phone Best practices: Publicize the livestream ahead of time Start it before the actual event begins

Facebook: Facebook Live

Facebook Live Contributors Pages can now designate individuals as Live Contributors. Gives them the ability to go live on behalf of a Page. Keeps the Page secure and maintains control over the rest of its content. Contributors do not have access to administrative functions of Page – only the ability to go live on the Page.

Facebook Live Contributors To assign a Contributor: In Page Settings, select “Page Roles” Add the names of your Live Contributors. The admin must be friends with the person they are adding as a Live Contributor. Go to "Existing Page Roles" to see the Live Contributors assigned to an account or to remove any Live Contributors.

Facebook: To Go Live as a Contributor

Facebook: Donations To accept donations on Facebook: Set your page type as “Nonprofit organization” or “Charity organization” While signed in as an admin, follow the directions at https://www.facebook.com/donate/signup Prove you’re a registered nonprofit

Facebook: Donations Add a “Donate” button to your page or a post Redirect to your website or collect directly from Facebook Ask members to donate their birthdays to your church by hosting fundraisers on their page The most effective fundraisers will support specific projects

Facebook: Donations Donations subject to a 5% processing fee Donations disbursed to organization every two weeks

Facebook: Profile Photos Profile pic thumbnails are now circular. Roll out began in August Change will soon be universal

Twitter: More space! Beta testing for 280 characters started in September User handles (@name) in replies no longer count against character limit Entire landscape and square photos display in feed regardless of dimensions (Portrait photos still cropped)

Twitter: Livestreaming Launched in December 2016

Twitter: Moments Curate tweets around a theme or event from your account and other users We used it to recap Bishop Sam’s consecration Search for tweets by hashtag, keyword, user or tweets you’ve liked

Instagram: Stories Launched in August 2016 Allows users to share images and videos throughout the day in one place Disappears after 24 hours and will not appear in profile or feed Appears inside circles at top of feed Color means something new has been added

Instagram: Multi-image posts Launched in February 2017 Allows for smooth swiping between images Include up to 10 images and/or videos Choose portrait or landscape orientation All images in the post must have the same orientation Keep in mind that if your post has multiple videos, it may take longer to load.

Instagram: Livestreaming Launched in November 2016 Disappears after broadcasts ends unless you share a replay to your camera roll or story

Instagram: Livestreaming

Instagram: Livestreaming with Friends When you’re live, you can invite a friend to join the broadcast You can invite only friends who are watching broadcast You can add and remove friends throughout the broadcast Once you’ve started your live broadcast, tap the icon, and then the person’s name.

Learning More The “help” sections on social media platforms are great sources of how-to information Other great sources of information HubSpot HootSuite

Questions?