Merrill Lynch Forum-Senao International

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Presentation transcript:

Merrill Lynch Forum-Senao International Copyright © 2007 Senao Inc. All rights reserved

Company History About Senao: May 1979: Established in Taiwan Nov 1997: Contracted representative of Chung Hwa Telecom Mobile Business May 2001: IPO in Taiwan Stock Exchange (Stock code:2450) Oct 2006: separation of wireless unit, which became Senao Networks, Inc Jan 2007: CHT completed public offer, become largest shareholder of Senao, Senao became sole distributor of CHT mobile phone business. May 2011: 223 Direct distribution Stores, number of employees: 2,270

Taiwan Communication Channel Market System Channel Operator(ChungHwa Telecom、Taiwan Mobile、Far Eastern、Vibo…) Operator Service Center Mobile phone Brand Nokia Motorola Sony Ericsson Samsung LG HTC APPLE Garmin ASUS OKWAP CHT Channel Senao Synnex Aurora Arcoa Tecom Channel direct stores Senao Stores Aurora Stores Arcoa Stores consumer Franchis and distributors Independent stores、3C、whole sale Others ─ ─ Close channel ─ ─ Open Channel

Differential Service

2006-2010 Financial results Unit: NT$M 2010 2009 2008 2007 2006 IS % 2009 2008 2007 2006 Revenue 19,495 5% 18,531 -16% 22,064 13% 19,490 22% 15,960 Gross Profit 3,755 6% 3,546 0% 3,547 32% 2,688 104% 1,318 Operating Profit 1,296 7% 1,214 -12% 1,373 26% 1,086 400% 217 EBIT 1,454 9% 1,332 -10% 1,485 19% 1,246 361% 270 Net Profit 1,208 20% 1,008 -7% 1,089 17% 931 234% 279 EPS 4.81 18% 4.08 -9% 4.49 11% 4.03 217% 1.27 Gross Margin 19.26% 19.14% 16.08% 13.79% 8.26% Operating Margin 6.65% 6.55% 6.22% 5.57% 1.36% Net Margin 6.20% 5.44% 4.94% 4.78% 1.75% ROE 27.07% 23.96% 27.48% 27.79% 10.05%

2006-2010 Financial results 2006~2010 Revenue and EPS Revenue: NT$M EPS:NT$ 2006~2010 Revenue and ROE Net Profit % ROE

22 Stores in Shanghai, Jiangsu, Fujian Senao in China 22 Stores in Shanghai, Jiangsu, Fujian Jiangsu Shanghai Fujian Taiwan