Compact coffee centre Trainers Notes- Ask delegates who would buy a coffee centre?. Get someone who is looking for restaurant quality coffee , “Starbucks” experience at home. Someone who likes to entertain, someone who likes gadgets. 1

Compact coffee centre-Interior Accessory drawer Coffee bean container Main switch Ground coffee drawer Water tank 2.4 litre Milk ‘Thermos’ Container 0.5 litre Trainers Notes- Water Tank- 2.4 litres of water Milk Container- 0.5 litres of milk, cold for up to 6 hrs, if appliance not used a reminder will appear in the TFT display, is the Milk Fresh? Not Dishwasher Safe. Coffee Grinds container Drip tray

Compact coffee centre-Key benefits Finest espresso, cappuccino and latte macchiato results 8 memory ‘My Coffee’ settings Easy and intuitive user interface control Easy access and handling of water and bean containers Automatic cleaning of milk system First built-in espresso maker which brews two cups of milk beverages (such as cappuccino) simultaneously Easier installation Additional niche possibilities for kitchen planning Less energy consumption Trainers Notes- Cover each of the key benefits

Compact coffee centre-Operation SensoFlow System ensures the optimal brewing temperature to release the perfect aroma Touch-screen TFT-display The interior (water & bean tanks etc.) will be accessed by a new front door instead of pulling out the appliance Trainers Notes- Cover each operational benefit

Compact coffee centre-Operation The appliance‘s milk system is cleaned automatically after each milk beverage For all beverages two cups can be brewed simultaneously at the press of one button Installation possible next to wall to the right; formerly 20cm space required Customer is able to switch off appliance completely (0 kWh energy consumption in off mode) Trainers Notes- Cover each operational benefit

Senso flow – water heating system Flow heater System heats just on demand. No energy loss during stand by. Perfect temperature adjustment. Perfect aroma for every cup. Fastest first cup. High energy efficiency. Trainers Notes- Talk about systems using thermo blocks to heat water, (blocks of metal heated ,water passed through to heat up) Takes time not efficient .New Senso flow system, heats on demand, just takes water required, no waste of energy, doesn’t loose energy on stand by. Excellent temperature adjustment for the perfect cup of coffee (Normal, high and Max highest temperature 94 degree, otherwise coffee is burnt ) Fastest first cup on the market ( 30 seconds). 6

Pulsation silencer Consumer benefit Reduced sound during the brewing process Functionality A damper element below the pump minimizes shock waves which otherwise would spread in the water Trainers Notes- From September 2011 models onwards

Silent ceram drive – ceramic grinder Perfect aroma for every cup. Extremely low noise level. Extremely durable. Extremely consistent grinding performance. Grinding degree can be controlled in 4 levels. Trainers Notes- Other manufacturers use burr metal grinders. Our ceramic grinder is, adjustable, extremely durable ( Ceramic brakes used in Formula 1 due to durability and performance) . Consistent grind time after time, extremely low noise level, important if sited in a dinning room. 8

aromaDoubleShot function Consumer benefit Intensive coffee flavour even with large quantities without bitter aftertaste. Latte Macchiato with doubly strong espresso at the push of one button obtaining an even stronger coffee without a compromise on aroma. Functionality With the aromaDoubleShot function the coffee is prepared in 2 steps, i.e. 2 times grinding and 2 times brewing. With each brewing process less liquid flows through the brewing chamber so fewer of the bitter aromas are extracted. Coffee simply tastes better.

Thank you Trainers Notes- Demonstrate the machines functionality and then get every one to make a drink if in showroom. 10