Summer Audience Composition

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Presentation transcript:

Summer Audience Composition In Addition To The Reach Provided By TV, Look No Farther Than The Local Cineplex To Find Millennials During The Summer Cinema has a much higher composition of Millennials than digital platforms Summer Audience Composition Cinema vs. Total Internet (July) VAB: THE REAL SUMMER GETAWAY Source: Nielsen Cinema Audience Report, July 2017 for cinema audience composition. VAB Analysis of comScore July 2017, Media Trend Multiplatform for Total Internet based on unique visitors. Composition for both cinema and digital based on P2+.