21% visit a nightlife venue before or after. A Trip To The Cinema Creates A Halo Effect By Positively Impacting Surrounding Businesses As Well When people go to the movies, 45% visit a dining venue before or after watching the movie. 21% visit a nightlife venue before or after. Before A Movie Moviegoers tend to visit coffee shops or breakfast places After A Movie Moviegoers tend to dine at casual restaurants THE SURROUND SOUND OF CINEMA: PART I Source: Foursquare Location Intelligence, Entertainment & Moviegoer Foot Traffic Trend Report, February 2017.