A PIXAR TWIST ON DATA Your audience What kinds of stories would resonate with this audience? What kinds of questions would this audience have? What actions do you want this audience to take based on the information you share? Your key data points to weave into your data-centered story Your characters
Climax Rising Action Falling Action Exposition Denoument Once upon a time, there was… And every day… Until one day… And then… Exposition Rising Action Climax Falling Action Denoument Freitag’s Dramatic Arc Until finally… THE END