Minimal Interest In Out-Of-Home Is Evident Across the Age Spectrum Consumer’s Interest in Advertising Places: “N o t M u c h I n t e r e s t” A18-24 A25-34 A35-49 A50+ Ads on Billboards 36% 37% 35% 33% Ads at Bus Stops / Train Stations 19% 18% 13% 11% Ads In Sports/ Entertainment Events 17% 16% 13% 10% Ads on Top of Taxis 16% 16% 12% 10% Ads in Movies 27% 27% 24% 18% At Airports 17% 16% 14% 11% On Posters at Movie Theaters 21% 16% 13% 10% On Buses/Trains 26% 24% 19% 17% Ads on Postcards 13% 11% 11% 9% Source: MRI Doublebase 2017; ; Interest in TV Advertising based on “Any Agree, Neutral, Any Disagree”