22 November 2004, NEC Proprietary IMS: a paradigm shift in service creation and delivery NEC Europe Ltd. Heidelberg, Germany Daniele Abbadessa

222 November 2004, NEC Proprietary IP Multimedia Subsystem It is a service control platform designed to: facilitate development / use of multimedia services be independent of the access network leverage the Internet provide interoperability across mobile and fixed networks

322 November 2004, NEC Proprietary InterworkingSession Control IMS Platform Core IMS T-SGW MGCF MRF IM-MGW HSS P-CSCF S-CSCF I-CSCF

422 November 2004, NEC Proprietary IMS Platform Application Servers Multiparty Game Video Answer Customer Control Chat Presence PoC Suppl. Services

522 November 2004, NEC Proprietary Is IMS Really Needed? enhances the role of Mobile Operators in the Mobile Value Chain The IP Multimedia Subsystem (IMS) The IP Multimedia Subsystem (IMS) offers a flexible revenue generating service platform which: enhances service differentiation ensures service interoperability enriches user experience … but do you really need it?......

622 November 2004, NEC Proprietary Market Drivers Revenue Growth in Data Services Western Europe Forecast Dropping of voice revenue/minute Communication Evolution: Group Communication New Threats From Internet Players Lack of Killer Application Flexible Multimedia Service Platform Flexible Multimedia Service Platform

722 November 2004, NEC Proprietary IMS Benefits One Platform – Many Services Western Europe Forecast 2007 Voice and Data Service Revenue P2P Communication 24.8 b Enterprise 3.2 b M-commerce 0.8 b Info-Entertainment 11.2 b (Source: The Yankee Group, 2002) Voice – 69% Data – 31% Required CapabilityPartially Required Capability (Source: the Yankee Group)

822 November 2004, NEC Proprietary IMS Benefits New Platform Approach Vertical Service Approach Network Subsystem Base Station Subsystem Unified Messaging Charging Media Control QoS.... Gaming Download Charging Media Control QoS.... PSTN IMS Service Approach WLAN2.5G/3G IP Multimedia Subsystem Session Control Media Control QoS Charging Application Servers Control Layer Application Layer Network Layer Access Layer Multi-service IP Network Streaming Delivery Charging Media Control QoS....

922 November 2004, NEC Proprietary NEC Vision Modularity and Openness IMS Service Creation Environment Service DifferentiationTime-to-Market Modularity and Openness will enable greater Service Differentiation and Time-to-Market!! Presence PoC Chat Group list mgmt Application Layer IM Gaming Lounge... Basic Applications Key Enablers Application 1 Operator Application 1 Application 2 Operator Application 2 Application n Operator Application K. 3 rd Party Applications Mobile Operator Applications

1022 November 2004, NEC Proprietary User Case: Group Communications in Enterprises Enriched Address Book: Presence Group Management Shared amongst various Application Servers IMS PoC Chat IM Gaming 3 rd Party Application 1 3 rd Party Application 2 3 rd Party Application k... Address Book Group Mgmt Presence... Location Service Location Service Enterprise Database Enterprise Database Enterprise Database

1122 November 2004, NEC Proprietary User Case: Group Communications in Enterprise An Enriched Address Book with Presence and Group features can be a powerful catalyst for stimulating service usage John (Heidelberg) Team A Lisa (London) Peter (Heidelberg) Chris accesses his address book John (Heidelberg) Project ACME Lisa (London) Peter (Heidelberg) Marcus Paul Simone Chris selects Project ACME and chooses how to communicate with the other team mates PoC Voice Call Video Call Share Application

1222 November 2004, NEC Proprietary User Case: Group Communications in Enterprise 1.PoC session 2.Application sharing 3.PoC evolves in conference call Marcus Simone Paul Chris UMTS

1322 November 2004, NEC Proprietary NEC Vision Convergence of Services Access of services across networks is crucial for service adoption!! UMTS P-WLAN PSTN Application Servers Internet IMS E-WLAN SIP Clients SIP Terminal SIP Clients

1422 November 2004, NEC Proprietary User Case: PhoneBook & Calendar PhoneBook & Calendar is available to Enterprise Users in their office … UMTS Enterprise Network Mobile Operator Services work work PhoneBook & Calendar

1522 November 2004, NEC Proprietary work User Case: PhoneBook & Calendar …. as well as outside their office! UMTS Enterprise Network PhoneBook & Calendar Mobile Operator Services Lucy leaves office airport

1622 November 2004, NEC Proprietary IMS User Presence, IM & Chat PoC & Groups IMS Today Near Real-Time Services Multiparty Gaming Football Watcher Stock Watcher Presence Enabled Services Mobile operators can already benefit from IMS and enrich their product portfolio: Enterprise Solutions Desktop sharing