Utility: The Value Added by Marketing

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Utility: The Value Added by Marketing The ability of a good or service to satisfy a human need Form utility: Created by converting production inputs into finished products Place utility: Created by making a product available at a location where customers wish to purchase it Time utility: Created by making a product available when customers wish to purchase it Possession utility: Created by transferring title (ownership) of a product to buyer Copyright © Cengage Learning. All rights reserved

Types of Utility Copyright © Cengage Learning. All rights reserved

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