Promotion Unit #2 No books needed today.

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Presentation transcript:

Promotion Unit #2 No books needed today

Kentwood Marketing Inc. Promotional Unit Branding Challenge

Kentwood Marketing, Inc. Your Client: Candy company Target Market: Youth of the world, ages 15-19 Product: New “energy” candy bar – chocolate + caramel + peanuts Task 1: Develop name of the bar Task 2: Write a creative tag line (appropriate) that will be used in all aspects of their promotional mix. You must come up with three and rank them in order of preference. Note: Needs to be timeless (non-generational) 1st Period 2nd Period 6th Period Before class is over you must present yours to our company. They will be viewed and voted on by the other Marketing classes who will rank the top three in order.