YMCA of Fredericton Strategic Plan 2019-2021 Healthy People for Healthy Communities

Plan Y – Our Commitment Vision Mission Values Healthy People for Healthy Communities   Mission We are a charitable organization that works in partnership with our community to help everyone reach their full potential through the promotion of a healthy body, mind and spirit. White on green here is hard to read. Values Fun Caring Inclusiveness Respect Accountability

We value… FUN Safe and enjoyable experience for all members and their families CARING Acting with concern and compassion for the well-being of others INCLUSIVENESS Creating an environment where all people can be their authentic self and actively participate RESPECT Recognizing and protecting the inherent worth of oneself and others ACCOUNTABILITY Being dependable and accountable for choices, actions and commitments

Plan Y Y Family Experience Sustainability Our Priorities Community Impact

Sustainability Member growth Donor participation Strong financial management

Y Family Experience Provide a quality experience for all Regular investment in our buildings and equipment

Community Impact Increase the impact of community outreach programs A lead community wellness organization

Communications and Engagement Leveraged Information and Technology Plan Y - Enablers Each enabler impacts multiple aspects of our work simultaneously. Together, they create the fundamental underpinnings for our work. Communications and Engagement Philanthropy Strategic Partnerships Leveraged Information and Technology

Plan Y Enablers Technology Information & Measure our impact every day to continuously improve our programs and services; Leverage our information systems to improve our member experience Philanthropy Fostering a culture of philanthropic giving makes the work of the YMCA possible; Opportunities for members to deepen their connection with the YMCA and expand our circle of donors and supporters

Plan Y Enablers Communications & Engagement Design our services and programs in partnership with our members and clients Better communication of our impact in the community, “We are much more than a gym” Strategic Partnerships Build bridges with our municipal and community partners to grow our collective impact; Find efficiencies in our operations through partnerships with like minded organizations

Our Growth Segments Families Aging Population Youth (12-18) Indigenous Newcomers

Healthy People for Healthy Communities