Blue Ocean Strategy Chapter 1: Creating Blue Oceans Team 3 Ethan Noble Amanda Barrientes Charles Hodges Jacob Weems John Wise

New Market Space Red Oceans and Blue Oceans Known and Unknown market spaces Blue Oceans within Red Oceans Red Oceans will always be a fact of business

The Continuing Creation of Blue Oceans Blue Oceans have been around for centuries Red Oceans rooted in military strategy Creating Blue Oceans

Impact and Rise of Blue Ocean Strategy

Value Innovation: The Cornerstone of Blue Ocean Strategy Costs Buyer Value What is Value Innovation Red Ocean Strategy VS. Value Innovation Value Innovation is more than Innovation Value Innovation

From Company and Industry to Strategic Move Strategic move- The set of managerial actions and decisions involved in making a major market-creating business offering (Blue Ocean Strategy) Rise and fall of Atari, Data General, and National Semiconductor

From Company and Industry to Strategic Move Strategic move and the creation of blue oceans sustain profitability. Success stories with companies like Cirque du Soleil in the past have been from the creation of blue oceans.

Formulating and Executing Blue Ocean Strategy General belief: Rate of success Balanced? Red vs. Blue Strategy: Risk and opportunity Types of Risk Recap