Elena Horská – RENATA MATYSIK PEJAS – MONIKA Szafrańska

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Presentation transcript:

Elena Horská – RENATA MATYSIK PEJAS – MONIKA Szafrańska Problems for discussion to chapter Global Food Product Development in Consumer trends and new product opportunities in the food sector Elena Horská – RENATA MATYSIK PEJAS – MONIKA Szafrańska

Problems for discussion Which factors drive the globalization phenomenon? What are the differences between the strategy of product adaptation and standardization on the international market? Why do the enterprises use diversified product innovation strategies on global markets? Describe the strategies of product innovation in the international environment.

Problems for discussion What is the characteristics of brand strategies on international markets? What are the strengths and weaknesses of global brands? Should globalization of consumption sphere be regarded as positive or negative? Give examples of domestic products which could be sold on international markets unchanged and the products which should be adapted.