IDE- Class Discussion Jeevan J Arakal, CSREM

Some Key Terms BDS – Non financial assistance provided to businesses on a formal or informal basis Donor – a funding agency that pays for development activities Impact- effect of the service on the performance of the client or consumer Market led product development- Product development based on the interaction of demand and supply

Continued Intervention- a temporary facilitative mechanism Practioners – an agency which provides or facilitates the delivery of the BDS Public goods- Consumption by one individual does not reduce consumption by others

IDE – Corporate Video – 16 Mins

IDE – Approach Facilitation Self- selection of the poor Direct impact on rural economy Market forces as partners Action research orientation

Key Issues Product: Existence of a product development framework Price: Competition lowers the price Demand creation: through promotion Availability: manufacturers, distributors, retailers & installers Sustainability

IDE – India Network Market Intermediary No. Manufacturers 35 Distributors 100 Dealers 825 Mistries/ assemblers 1620 NGOs / SHGs 225

Some IDE Products

IDE-Bridging Gap Areas Research institutions & small and marginal farmers Low-cost technologies and generating awareness Demand for IDE products and their supply to small farmers in rural areas

Let’s Wind Up MARKET DEVELOPMENT APPROACH IDE as a facilitator Many service providers IDE works with all players in the market Sustainable if it succeeds in market development Needs grants or outside subsidy

Ok, that’s all for the day Thank You