Ideas on the shape and content of a new advanced training module on DLB covering variety promotion, performance claims and product profiling Group 4

What are the critical components of excellent variety promotion datasheet and materials Brand name Unique attributes (disease resistance) Target market segment (where it can demonstrate its attributes) Economic value (yield potential, nutrition profile) Final use (etc. processing)

How can the standards for datasheets be set? Use international standards (attributes/descriptions) Have a benchmark for comparison

What and who are experts from public and private organizations that are needed to create the content Breeders Crop scientists (agronomists, pathologists, entomologists etc.) Nutritionists Industry Regulatory agents Farmer organizations

How can the responses from the alumni questionnaire be used to help deepen the connection between the public and private Helps to understand who the private sector players are and their needs Validate the variety design