MIS 5302 Managing Technology and Systems Week 2

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Presentation transcript:

MIS 5302 Managing Technology and Systems Week 2 Please submit your Reading Summary and Learn IT Assignment #1

We need to form groups We will use your assigned team of 4-5

Discussion : Weekly Reading Summary 1 Discussion : Weekly Reading Summary   1. One key point you took from each assigned reading, including the case/assignment: one sentence per reading. 2. One key point you learned from the readings as a whole: one sentence maximum. 3. One discussion question that you would ask your fellow classmates: one sentence maximum.  

Breakout Session: In your group, discuss Airbnb

? - What are the benefits and risks of participating in online marketplaces like Airbnb?   - What is a Reputation System and how does it work? What is the role of crowdsourcing and reviews? Give examples of sites and how they use these tools.   - What was Airbnb’s system at the time of the writing of the case? What were its benefits and limitations?   - Review the list of potential solutions in the case. Are there any (or other options) they should consider adding? Are there better systems? - Go to the Airbnb site. What changes have they made since the case was written to improve safety and build trust?

Class discussion: Airbnb

Systems Thinking Versus Process Thinking Considering the system as a collection of independent processes Decompose and optimize Systems Thinking Considering the system as a collection of integrated processes Synthesize and optimize For what types of problems is each best suited?

Breakout Session: In your group, discuss Feedback & Systems Thinking

? - What is Feedback? Referring back to the Airbnb case, how does their reputation system build in Feedback?   - What is Systems Thinking? How do the Airbnb system and other online marketplaces use a Systems Thinking approach?   - As a team, diagram the Airbnb reservation and reputation system. Include how feedback is integrated into and affects this system

Discussion: Airbnb

Discussion: Learn IT #1 LYNDA Software Training

? LYNDA - What module(s) did you complete? - Why did you make this selection? - What are 3 key things you learned? - Are you likely to use this resource again? Would you recommend it to others? Why or why not?

Next Week: Google Case Study Analysis In addition to preparing to discuss each of the assigned weekly case studies, you will work in groups to prepare an in‐depth analysis of 2 case studies during the semester. To complete a case analysis: Select which question or questions your will answer.  Make it very clear which questions you are answering. Analyze the case in depth to answer the question(s).  Conduct additional research to support your analysis.  Your work must be evidence based.   Cite your sources. Document your analysis as a slide deck (10 slides maximum). The first slide must include names of all team members and the case name in the top‐left corner. Submit a hard copy of the assignment by the start of class on the due date. Since we are discussing the material in class, cases must be completed on time in order to receive credit. Late submissions will receive a failing grade.

Next Week: Google Case Study Analysis 1 Next Week: Google Case Study Analysis 1. The case describes several of Google’s “products” (their search engine, Gmail, Google Earth, etc.). What do they have in common? How would you describe the line of business Google is in? 2. What is Google’s revenue model (how do they make money)? Who are its customers? With this in mind, what is Google’s real product? 3. Based on the material in the case, how would you describe Google’s strategy? Do they have one? 4. The last section of the case is titled “What Should Google Do?” What do you think Google should do (it doesn’t have to be one of the options described in the case)? Make sure you explain why you chose that course of action. 5. How has Google created an organizational structure that encourages and enables innovation? Give specific examples.