Some lessons from history: Campbell Scientific and Decagon

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Presentation transcript:

Some lessons from history: Campbell Scientific and Decagon

Eric’s rules of thumb Activity Allocation Production (parts and labor) 40% Marketing and Customer Service 30% Engineering 15% Profit

The first thermocouple psychrometer sample changer

SC-10 Precursor, 10 sample changer

SC-10

NT-3 Nanovolt Meter

SC-10

SC-3 Psychrometer for foods

Decagon’s first dew point water activity meter

Stirzaker’s complexity-utility model 1 2 3 Idea gets over-complicated and utility stagnates Idea is simplified and utility improves New detail improve utility again Develop idea to deliver utility Utility Complexity 4 5 Ward 2005

Recommended reading for entrepreneurs

Conclusions Elect and use a board of directors Plan for a profit Start with a minimum viable product Don’t give away the company