Segment Profile Geographic Demographics Behavioral Buyer power

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Presentation transcript:

Segment Profile Geographic Demographics Behavioral Buyer power What is the region or other location for this segment? What similar characteristics does the segment have? What typical actions can be observed? What are the common beliefs of this segment? Size Growth potential How large is this segment? At what rate will the segment grow? Competitive activity Risk How many other companies are also trying to serve this segment? What is the likelihood of success in serving the segment? Approach How will you successfully serve this segment? Click here to explore 10+ strategy templates in Aha! FREE for 30-days.