Connecting customers in a multi-channel world

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Presentation transcript:

Connecting customers in a multi-channel world Personalisation Connecting customers in a multi-channel world

@ballantine70 matt.ballantine@theiggroup.com about me @ballantine70 matt.ballantine@theiggroup.com

The slides & links: The report: http://www.igdigi.com/TheMarketer http://bit.ly/IGDigitalReport

research rationale 65 organisations interviewed Structured and open questions Interviewees from marketing, IT, customer experience and general management

ahead of the curve

perceived adoption by sector TMT Business services Financial Services Education

multi-channel

who owns digital?

3 stages of digital evolution Decentralised Centralised Chaotic

Who to look to?

The slides & links: The report: http://www.igdigi.com/TheMarketer http://bit.ly/IGDigitalReport

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