Why Ezra Brooks? New Distillery Consumer Target Point of Sale Ezra Brooks is distilled using the highest quality ingredients, aged the old fashioned way and bottled at an Honest 90 Proof. Family owned and operated Distillery will be a stop on the Kentucky Bourbon Trail with tours available year round State of the art distillery includes a custom Vendome copper still and has capacity for six 20,000+ barrel warehouses Built on historic 70 acre site in Bardstown, Kentucky (40004) Ezra Brooks is growing 2.5x faster than the domestic whiskey category Ezra Brooks is a top 5 mid-tier bourbon Award-winning product family Rye mash bill for spicier flavor and charcoal filtered for smooth, mellow finish Honest packaging with natural cork and matte capsule closure to highlight quality Consumer Target Point of Sale 21-something young man on a budget Looking for quality at a practical price Modern gentleman with refined taste and style Favorite brands are a mix of value and premium He wants a go-to bourbon that’s both affordable and good quality for everyday enjoyment He is an aspirer, known as HENRY … high earner, not rich yet Drinks bourbon on the rocks, in classic cocktails, or with simple mixers Year round iconic POS highlight key product benefits Premiums available on shopluxco.com Source: **Nielsen latest 52wks ending 11/7/17