Value Proposition for Beverly Campbell

People – Leadership Management My Strengths: People – Leadership Management Collaboration Drive Innovation Understand goals and strengths of key stakeholders – collaborate and leverage motivators as the foundation for credible, long-term relationships Ensure alignment of team composition with organization Build consensus on approach and process to achieve objectives Develop the next generation of leaders; coach, develop, mentor Initiate forums and mechanisms to encourage overall team cohesiveness and engagement of key talent on the team Ask for and act on feedback from peers and cross-functional teams – create an open environment of learning from others and sharing knowledge and experience Build capabilities through developing people, processes and culture Assess and develop talent in alignment with organizational and business objectives Demonstrate and encourage curiosity, freedom to experiment and learn from mistakes; manage risks appropriately Lead continuous improvement by appropriately challenging status quo Solutioning Drive Results Assess objectives and team/organizational needs to continually ensure appropriate resourcing Take initiative, acting quickly upon opportunities for alignment Lead a culture that promotes continuous feedback loop, trust and integrity – model effective behaviors Drive execution of staffing and development plans to meet or exceed goals Provide guidance, insights and mentoring to drive each initiative’s results Set and accomplish objectives, with a focus on increasing organizational value

Responsibilities and Skills Highlights: What I bring: My qualifications: Proven experience in building relationships across various organizations including deep relationships with legal/compliance that allowed strong collaboration on new initiatives. Strength of relationships facilitated taking new concepts successfully to state insurance departments. Relationship and Influence Proactively prepare and analyze data (e.g., research, internal feedback, demographics) to identify needs, gaps, or opportunity segments. Created a piloting process to quickly test and rank product ideas. Effective prioritization of opportunities based on data analysis Sourcing and Evaluating New Opportunities Built cohesive successful teams at MetLife and Bluestem Brands organized around new initiatives and product development. Successful in matrixed organizations building strong cross-functional relationships to achieve objectives. Leading and Developing Teams

Responsibilities and skills Highlights: What I bring: My qualifications: Track record of establishing new business models and bringing new product concepts to market based on consumer needs and feedback. Worked with a build/buy/rent philosophy to prototype and test. Setting Strategy and Go-to-Market Created, managed and reported on P&L for PayCheck Direct new brand. Managed variance reporting and analysis of key levers within the P&L. Effectively managed product and business unit P&L’s for direct to consumer division of MetLife. P&L Knowledge Successful development of piloting and product development techniques in an evolving environment while encouraging rapid deployment/fast fail mentality within the team. SAFe® 4 teams certified agile practitioner. Product Development

Sample Onboarding Approach: 30 – 60 – 90 Days 30 Day Goal: Learn… Meet team members and key stakeholders Observe, Ask, Listen, and Learn Review organization structure, processes and understand product’s place throughout Meet the team Study business portfolio and business drivers Meet leadership team and appropriate cross-functional business leaders to understand overall business and needs. 60 Day Goal: Understand… Assess current state; identify and align priorities and critical needs to tackle immediately Assess ideation intake or prioritization processes and propose process updates Analyze enterprise processes in detail understanding team contribution at each phase Gain feedback from peers on current alignment with team Assess team structure making recommendations 90+ Day Goal: Execute! Identify and focus on quick wins and process improvements Collaborate with cross- functional partners and leadership to build upon and further align priorities Identify collaboration and development opportunities for the team to grow and succeed together as a team Establish routine updates with peers and team members to ensure ongoing business improvements and assessment This Photo by Unknown Author is licensed under CC BY-SA

What Others Say… Greg Mazza James Dufault Tim Mai Chidam Chidambaram Former VP Strategy/Business Development/Innovation James Dufault Assistant Vice President, MetLife Former Direct Report “I had the pleasure of being Bev's colleague at MetLife, building the Direct business. Bev was instrumental in developing a breakthrough digital life product yielding simplicity, transparency and speed. She formed a vision, gained broad support, assembled team(s) [internal, external and matrixed ] and delivered results. Bev has excellent business acumen, and can always be counted on to pay attention to the details, and raise important challenges that others overlook; a key leadership attribute. She is a calm but tenacious leader that I would not hesitate to have lead an organization.” “I have worked with and for Bev for nearly 3 years. During that time I have found her to be incredibly smart, business savvy, and terrific manager. Under her leadership I have been given the opportunity to manage a number of projects and teams, helping me to expand my knowledge and skill base. Bev believes in a straight-forward management approach, so you never have to question where you stand, or the direction she wants to go in. She helped to develop a Product Management organization that generated numerous new product ideas and moved our exist products toward a more profitable stance under some difficult, and constantly changing, circumstances. I have found her to be adaptable, knowledgeable, and a pleasure to work with.” Tim Mai Former Vice President and CTO, MetLife Direct Chidam Chidambaram Former EVP of Brands, Bluestem Brands and mentor “Bev is one of the best individuals I’ve ever worked with in my career. As a peer on the senior leadership team of MetLife Direct, she earned my utmost trust and respect. She has deep practical experience across many subject areas, an open and honest communication style, and willingness to tackle difficult situations. Bev tells it like it is, lays facts on the table, and leads teams to deliver on commitments in the face of adversity. She has a rare ability to see the big picture and also understand the operational details necessary to deliver against a strategy. In a storm, she is one person I would want in the boat with me.” “I have worked with Bev 6+ years as her manager. She was VP Enhancement services, VP Hispanic & at a later time, General Manager PayCheck Direct. Bev is a great leader who delivers results. She built a business that delivered a significant portion of our profits from the ground up. She is independent, works well cross functionally and delivers. She develops people well and leverages resources across the organization appropriately. She makes good decisions and is a pleasure to work with. “

Contact Info Thank you very much for your consideration! I am inspired and motivated to support and partner within your organization to drive business initiatives supporting the corporate vision. Bev Campbell Email: bevcampbell926@yahoo.com Mobile: 612-859-2477 Linked In: https://www.linkedin.com/in/beverlycampbell/