Ethos, Pathos, & Logos Persuasive Language.

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Presentation transcript:

Ethos, Pathos, & Logos Persuasive Language

OBJECTIVES -Understand and define ethos, pathos, & logos -Recognize characteristics of E,P,L in a given text -Employ E,P,L in your own writing

Letter Home You will write a letter to your parents asking for something. The “something” should be a serious request. Maybe a curfew extension, raise in allowance, a car… In your letter you will use ethos, logos, and pathos to persuade your parents to honor your request. Your letter will be mailed home, and your parents will provide me with feedback on the effectiveness of your argument.

ETHOS—Build your credibility. Why should your parents listen to you? PATHOS—Appeal to emotion. You’re their baby; they love you—take advantage of it. LOGOS—Why does it make sense for you parents to grant your request? What evidence do you have?

Allusion Alliteration Counterargument Contrast(Antithesis) Anaphora Syllogism

ETHOS Greek word—related to ethics/ethical Moral; showing moral character Image—how does a writer/speaker come across?

ALLUSION reference to, a place, event, literary work, or work of art, either directly or by implication. Not to be confused with illusion

Speaker’s Ethos Does he speak with confidence? Appropriate word choice? How does he carry himself? Is he nervous? Eye contact? Is tone appropriate for audience? Is he speaking with purpose?

Writer’s Ethos Appropriate word choice? Correct spelling & punctuation? Is tone appropriate for audience? Organization—Writing with purpose?

Letter from Birmingham Jail by Martin Luther King The Letter from Birmingham Jail is an open letter written on April 19,1963 by Martin Luther King Jr., an American civil rights leader. King wrote the letter from the city jail in Birmingham, Alabama, where he was confined after being arrested for his part in a planned non-violent protest conducted by the Alabama Christian Movement for Human Rights and King's Southern Christian Leadership Conference against racial segregation by Birmingham's city government and downtown retailers.

RHETORIC Using language as a tool for persuasion

Rhetorical Devices Techniques that writers/speakers use to persuade

PATHOS An appeal to the emotion of the audience

Contrast (antithesis) Use of words or phrases that are opposites to create effect

ANAPHORA Repetition of a phrase for rhetorical effect or emphasis

ALLITERATION repeating the same consonant sound at the beginning of several words in close succession. Ex: tongue twisters

LOGOS Loosely translates to logic Depends on reasoning and evidence

COUNTERARGUMENT— 2 PARTS Concession– Anticipating the opposition’s major argument Refutation—An argument against your opposition’s major argument

Deductive Reasoning Stated in a three part statement called a syllogism. A is true(general statement), and B is true(particular example); therefore C(conclusion) is true.