Lesson: Introduction to Online Media.

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Lesson: Introduction to Online Media. Presentational Features Non-fiction texts

Lesson: Introduction to Online Media. Teachers are advised to use examples of news reports/ articles and adverts to illustrate the presentational features. Please acknowledge all sources of any downloaded document. Resources: http: www.magazinesonline.co.uk http: www.onlinenewspapers.com http: adsoftheworld.com

Presentational features 1) Short and attractive titles/headlines: to hook the audience’s attention. 2) Catchy captions: for photographs to give greater impact and effect

Presentational features 3) Layout: Non- fiction texts use the following techniques – (a) Paragraphs→ to organize the ideas in a coherent fashion (b) Bullet points→ to highlight main aspects/elements (c) Range of font sizes and styles→ for impact (d) Bold, italics, etc. → for effect (e) Use of colour→ to enhance appeal (f) Use of tables, charts, graphs and maps→ to provide clarity and allow easy understanding (g) Use of logo→ to show the brand/company (in adverts) (h) Use of slogan/catchphrase→ to catch readers (in adverts) Example: ‘Every little helps’ (Tesco), ‘I’m loving it’ (McDonalds), etc. (i) Photographs→ to increase the appeal through visual stimulation