Methods & Techniques
The medium is the message: Bike flyers
The medium is the message: Stickers
The medium is the message: Magnets Making sure students didn’t lose their voting passes Distributing magnets with a letter so they could put their voting pass on their fridge
The medium is the message: Grindr Using a gay dating app to reach gay voters Location based applications means you’re reaching voters in your district!
Facebook Make a content plan (just like the message calendar Focus on emotion and current events. Use images (and check licences) Keep it short Use a url shortener (bit.ly of goo.gl) Stimulate interaction Answer questions Use hashtags Quality over quantity Target a group Rechtenvrij (cc-zero) beeld: http://travelcoffeebook.com/ http://jeshoots.com/ http://picjumbo.com/ http://www.designerspics.com/ http://www.lifeofpix.com/ Brandportal d66
Facebook We organised a “Best Teacher” competition to show our connection to education Our FB content plan was in line with our message calendar Rechtenvrij (cc-zero) beeld: http://travelcoffeebook.com/ http://jeshoots.com/ http://picjumbo.com/ http://www.designerspics.com/ http://www.lifeofpix.com/ Brandportal d66
Because we thought ahead, we had the time to anticipate Facebook Because we thought ahead, we had the time to anticipate Rechtenvrij (cc-zero) beeld: http://travelcoffeebook.com/ http://jeshoots.com/ http://picjumbo.com/ http://www.designerspics.com/ http://www.lifeofpix.com/ Brandportal d66
Because we thought ahead, we had the time to anticipate Facebook Because we thought ahead, we had the time to anticipate Rechtenvrij (cc-zero) beeld: http://travelcoffeebook.com/ http://jeshoots.com/ http://picjumbo.com/ http://www.designerspics.com/ http://www.lifeofpix.com/ Brandportal d66
We claimed our own hashtag #ingesprekmet Becoming topic owner Twitter We claimed our own hashtag #ingesprekmet Becoming topic owner Rechtenvrij (cc-zero) beeld: http://travelcoffeebook.com/ http://jeshoots.com/ http://picjumbo.com/ http://www.designerspics.com/ http://www.lifeofpix.com/ Brandportal d66
Twitter We used the right hashtag, connecting us to the stream during the television debate Rechtenvrij (cc-zero) beeld: http://travelcoffeebook.com/ http://jeshoots.com/ http://picjumbo.com/ http://www.designerspics.com/ http://www.lifeofpix.com/ Brandportal d66
Canvassing Going door-to-door Talk to the voters directly Inform people about something that's going on Ask voters for their opinion and listen Always stay positive and friendly, even if they’re not In the last two weeks… It should only be about reminding people about the elections Avoid yes/no discussions Put your energy with your likely voters
Guerilla GOTV Insert photo
Online GOTV