Event Analytics Pam Rollins Temple University November 19, 2018 3:40 – 4:30 pm Hanover Suite

About Temple University Approximately 316,000 living alumni Banner campus since 2011 FY18 fundraising $97,900,000+ FY19 Combined Offices of Alumni Relations and Annual Giving Measure both alumni participation and alumni engagement

A bit about me . . . Last PA BUG attended was in 2008! Advancement Services experience at The Ohio State University University of Denver New Hampshire University Temple University At SunGard Higher Education (SCT) 2001-2008

Event – Current Measure FY18 FY17 FY16

Measuring Events - Evolution Situation Currently measure attendance within fiscal year Need Compare attendance between types of events Understand growth and attendance of events by type Questions Are the events making a difference? Do individuals come to various types of events? What recorded post event interactions occur?

Event Analytics – Institutional Needs Measures Repeat attendance Post event attendance interactions Institutional follow up indicating a developing relationship Do measures show variation based on event type Chapter Affinity Group Academic Ceremony Young Alumni Fundraising Donor Stewardship/Recognition Hospitality Do measures show variation based on University or College/Unit based

Event Analysis Encountered: wrong data, missing data. misplaced data Phase I: event level metrics for Alumni Relations Phase II: event level metrics for any tracked event Phase III: expand metrics

Event Analysis – Phase I Alumni Relations – Event specific

Phase I Filters Measures By Event Drill through to Unique Attendes Pre-Defined – ONLY Alumni Relations hosted Events Date Range Specific Event Name Subset unique set of alumni attending selected events Measures By Event Attendees Alumni Attendees Students (current) Young Alumni 1st Time Alumni Attendees Repeat Alumni Attendee 2nd AR Alumni Attendee Donors Alumni Volunteers Drill through to Unique Attendes

Event Analysis – Phase II

Phase II Filters Measures By Event Drill through to Unique Attendes Date Range Option to query and select Events interested in evaluating Subset unique set of alumni attending selected events Measures By Event Attendees Alumni Attendees Students (current) Young Alumni 1st Time Alumni Attendees Repeat Alumni Attendee 2nd AR Alumni Attendee Donors Alumni Volunteers Drill through to Unique Attendes

Event Analysis – Phase III underway

Data Access and Cognos Analytics

Open to the Floor Questions Comments

Pam Rollins Temple University pam.rollins@temple.edu 215-926-2642 My contact info Pam Rollins Temple University pam.rollins@temple.edu 215-926-2642

Thank You Your input matters! Please submit a session evaluation. PABUG Mobile App Session Browser https://pabug.conferenspy.com/sessionlist/