REGION VI REGIONAL LEADERSHIP CONFERENCE Membership Retention Aug 10th-12th, 2018 University of Washington Seattle, WA Membership Retention

Provide a Great Experience for New Members Get feedbacks from older members : ask older members why they continue to stay with NSBE and make sure to adjust to suite most members needs Provide members with a “roadmap” that helps them navigate and consume your content : Some people need to have their hands held a little more in order to avoid overwhelm, so a roadmap can help keep them on track. Get personal : This is the follow through. The most difficult part about the follow-through is the fact that it will be ongoing, and in some cases, may even require significant shifts of practice. However, when you make positive changes to meet the needs of your members, you create a lasting culture that is member- centric and willing to adapt to accommodate its members.

Call First-Year Members at Renewal Time and Reward Loyalty By giving your members a call when renewals come up. Use the call as an opportunity to discuss your member’s first-year experience and encourage them to renew.  Promote Renewal Early

Connect New Members with Local Chapters and Events Your association can (and should) connect members throughout the country or, but don’t underestimate the power of local connections. Close-knit local communities can have a major impact on retention

Planning Guidelines Step 1: Discovery Step 2: Strategy Step 3: Implementation Step 4: Follow-through