Marketing segmentation Target market Product positioning

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Presentation transcript:

Marketing segmentation Target market Product positioning STP Marketing segmentation Target market Product positioning

STP Marketing segmentation

Marketing segmentation

STP Marketing segmentation geographic demographic psychographic behavioral

Marketing segmentation geographic Where is your customers ? country region cities village street

geographic

Marketing segmentation geographic

Marketing segmentation demographic

Marketing segmentation demographic

demographic

Marketing segmentation psychographic

Marketing segmentation psychographic

Marketing segmentation psychographic

Marketing segmentation psychographic

Marketing segmentation psychographic

Psychographic backpacker/elite

Marketing segmentation Behavioral Buying What When Where Why How often How much 7 Who participate in the buying 8 How does the customer buy

behavioral

Target market

Target market Volume Access practical

Product positioning Where customer perception what Quality Price Hospitality Decore Service Serving size

Product positioning

Product positioning

Product positioning

Product positioning

Product positioning

Product positioning

Product positioning

Product positioning

Product positioning /perfume

Product positioning

Product positioning

Product positioning

Product positioning/slogan

Product positioning/slogan

Bike market

Auto market

Auto market

Auto market

Auto market

slogan

Oum hotel

Oum hotel Sanitary & Trendy

Oum hotel

Question