A Design Challenge To Rebrand Teaching Let's Teach A Design Challenge To Rebrand Teaching

Welcome to our Design Challenge Stephanie Mahfood Basiyr Rodney Teacher Education Webster University Saint Louis MO

Ice-breaker How many of you have had conversations with people in general and/or potential students about why one would want to be a teacher these days?  How many of you have seen drops in enrollments in your teacher certification programs?

How do we re-brand teaching to attract students who are passionate, talented, creative agents of change?   We will take the next 40 minutes to think through this question. We will use a Design Thinking frame for a “Mini” Design Challenge Design Challenge

What is Design Thinking? 5 minutes What is Design Thinking?

Empathy: What is wrong? In the eyes of potential teacher candidates, what is the reputation of  the teaching field now? As Teacher Educators how do we feel about what we do? How do we feel about our students? How do we feel about the Profession? Why doesn’t the best and brightest want to join us? Why doesn’t anyone want to join us?

23% Decline in 8 Years

Teaching Degree Trends

Perception

How do we attract ideal candidates in a seemingly hostile or negative context?

How do we make Teaching "Cool" Again?

So what to do. Is the field really that horrible So what to do?  Is the field really that horrible?  How do we re-envision teaching to give it a new image?

Ideate (6 Minutes) What do you think factors into this reputation of the teaching field?  What mechanism could we use to turn this trend around and re-brand teaching to attract people to the field? What might this object, experience, campaign look like?

Prototype Using the objects in your mystery challenge kit build a prototype or mock up of your design.

Test & Revise Share your design to the wider group. Walk among groups and identify key insights Incorporate other appropriate insights into your design. 

Test & Share Share your team’s overall design to the room Document with photos and Social Media Sharing

Resources Time Magazine Brown, T. (2009). Change by design Startup Bragga Design Thinking Workshop https://www.slideshare.net/StartupBraga/startup-braga-design- thinking-workshop

Thank You