Given Their Greater Commitment To Television Content, TV Programming Is More Likely Than YouTube Original Content To Inspire Purchase A&A Millennials.

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Presentation transcript:

Given Their Greater Commitment To Television Content, TV Programming Is More Likely Than YouTube Original Content To Inspire Purchase A&A Millennials are 19% more likely to purchase a product that’s been shown or featured during ad-supported TV than they are a product featured by their favorite YouTube personality 36% 43% of Millennials have purchased a product that has been shown / featured on a TV show of Millennials have purchased a product that their favorite YouTube personality has shown / featured during a video Source: VAB / Research Now “Program Engagement” Survey, April 2018. TV: Q10: Which of the following statements are true for you? YouTube: Q19: Again, keeping your favorite YouTube personalities in mind, which of the following statements do you believe are true for you? Check any that apply. Millennials = A18-34. Total Respondents=1,001. 34