Promoting the Tel Aviv Marathon
2010
Recommended sites along the route of the marathon
An ad promoting Calcalist's VIP area, alongside an article on books, movies and songs that make you want to run
0,7340,L ,00.html Interviews with businesspeople and managers running in the marathon Run Tel Aviv Run "Running requires persistence, which is analogous to the management world, says CPA Danny Margalit, explaining why athletics endeared itself to the business community in Israel. Calcalist talked to runners preparing for the Tel Aviv Marathon, which will be held on May 14
2011
Recommended sites along the route of the marathon
Following running groups at work ,00.html
Post-run coverage: Business mingling in the VIP area
Once the marathon ended, we opened on Facebook an application of content sharing, and called upon all runners to post their photos from the run and start accumulating 'likes". The first 3 winners with the largest number of likes received the grand prize: an airplane ticket and participation in the Berlin marathon, courtesy of Adidas.
Facebook Activity – Calcalist and Adidas take you to the Berlin Marathon
A number of elements to promote activity
About section on the Facebook page
Pictures of runners and votes for each one
Interaction between the competitors on Calcalists wall
Thank you for participating and congratulations to the 3 winners