A Market Report from the North Americas Overview of Developing Technologies in the USA 28-Feb-19

Agenda Overview of USA Mobile Behavior E services Current CB status Government regulations= friend to CBF Conclusion Footer 28-Feb-19

Overview of USA Mobile behavior SMS is growing in the US market Phone call duration grew 76% in 2001 due to more subscribers and good prices. Approx. 136.6 million subscribers 2001 wireless telecom market report PRICE WARS: the average phone call gained ground from 266 minutes per month in 2000 to 384 minutes per month in 2001 HOWEVER the cost per month gained only 4.6% Operators are beginning to offer more applications (I.e. text messages, icons and ring tone downloads) VAS are on the rise through the evolution of handsets Footer 28-Feb-19

GSM Coverage in the USA Footer 28-Feb-19

Sample of Billing Plans in the USA Option A: 4000 minutes per month 39.99 USD Nationwide long distance included 350 “anytime minutes” 3650 minutes for Nights and weekends (includes voice mail, paging, call forward, caller ID, call waiting, 3 way calling) Option B: 500 “Anytime” minutes per month for 39.99 USD Unlimited weekend minutes 50 text messages (free with each plan from carrier X) Nationwide Long distance and roaming charges are included (includes voice mail, paging, IM service, caller ID, conf calling, call waiting and hold, 24.7 customer care, emergency calls and directory assistance) Footer 28-Feb-19

E 911 in the USA Originally established for Operator to locate the end user within a 50 meter radius. Since October 2001, 25% of handsets were to provide location based information. This percent has not been met. Why? Create a better reason for operators to provide this service with Cell Broadcast technology. Footer 28-Feb-19

Government Regulation FCC Chairman emphasized government guidelines that include: Regulation of for new services and lower costs/risks for newly deployed services/infrastructure on new broadband proceedings. Incalculable benefits for harnessing tools to provide information Delivering options that are both necessary and fun. (referenced in broadband summit, Washington DC, April 30, 2002) 28-Feb-19

CB Market Status Benefit: Operator oppose: Operator Benefit: Consumer Offer emergency notices (and exceed current E911 reqs) Ability to offer exclusive services to customers (sports, news…) oppose: Operator Invest in non business proven software Privacy restrictions, content sensitive audience Benefit: Consumer Receive time sensitive information Free service in general (pay subscriptions can be available) oppose: Consumer Education/new handset functionality Invasion of privacy, untimely CB announcements Footer 28-Feb-19

Conclusion The USA is ready for Cell Broadcast to be introduced as a Value Added Service. Why? VAS will differentiate between industry leader Users will react by purchasing call plans that include CB and CB VAS Demand for time sensitive information is on the increase. (market education for SMS messaging) Footer 28-Feb-19

Thank you! 28-Feb-19