84% By The Numbers: Top Trending Stats +

Slides:

Advertisements

Similar presentations

Your Digital Footprint October 25, District Policies Acceptable Use Appropriate Use Insurance Information.

Advertisements

What is Twitter? Real-time information network News, sports, entertainment, shopping, etc. Personalized “feeds” User-selected content Only information.

BUS 111 MICHAEL FEAGLES. What is Vine? Vine is a mobile app owned by Twitter that allows users to create & post short, looping videos in a simple & fun.

RGV SOCIAL MEDIA SURVEY _______________________________ Trends in Rio Grande Valley Social Media.

Interact with us! Use Twitter Hashtag #MSIgnite #BRK2166.

Social TV (How Social Media is Finally Putting the Real in Reality TV) Josh Friedman November 16, 2011.

Social Media: Lessons Learned Francisco Sánchez, Jr. Brian Murray.

CF-LINKS Pumping Up Your Twitter Feed Anne-Marie McElrone & Marlowe Filippov, CFC’s IT Steering Committee.

Let’s Get Tweeting Lisa Schwartz SD 38 Summer Tech Institute September 3, 2015 #summertech38.

Online Video - State of the Nation 1 Nick Bolton Media and Entertainment Sector Manager, Viocorp Amy Weinberger Vice President ANZ, comScore.

WEEK 1 You have 10 seconds to name…

Adding SubtractingMultiplyingDividingMiscellaneous.

Recap Report October 26, DNAW Overview Proclamations Social Media Twitter Facebook Social Videos- New Father Chronicles & Mom.me journalist.

This week on social media Oct 29 th -Nov 4 th. General stats.

 Definition of Social Media - forms of electronic communication (as Web sites for social networking and microblogging) through which users create online.

+ The Next Generation of Digital Advertising to Drive Business Results December 3 rd,

Inbound Marketing Campaign Components 1 Produce a Compelling Marketing Offer Place the Offer on Your Website Promote the Offer Nurture the Leads who Convert.

TV Ads Prompt Sports / Luxury & Economy Buyers To Go Online For Additional Information; Much More So Than Any Online Media Source: VAB Automotive Likely.

…and Ranking in the Top 5 General

When Implementing Addressable, Buying Audiences Across A Wider Range of Networks Would Further Increase Reach 50% of total time spent with ad-supported.

24 separate topics trended during the five hour monitoring period

# of Top 10 Trending Entertainment Programs / Content By Platform

Common (Mis)perceptions And Realities

your local vehicle dealership?

Professional Women's Network

Type Topic in here! Created by Educational Technology Network

Sampling of Brands: TV Spend vs. “Social Actions” Q4 YOY % Increase

Left to your own devices

Homes With A DVR Consume 37% More Television Than Non-DVR Homes

TV Spend Down, Website Traffic Down

Stats based on only the 11 games that Amazon Video streamed

In Fact, Ad-Supported TV Brands Collectively Account For A Large Majority Of Total “Time Spent” Among Some Of The Top Digital Content Genres % Share Of.

Five-Holiday Monitored Time Period

Twelve Different Topics Related To TV Ads Trended In The Top 10 On Twitter During The Super Bowl Game #SuperBowl: Top Trending Topic In Every Hour 7:15p.

Thanksgiving Day (11:45a – 11:45p) Christmas Eve (8:45p – 11:45p)

Ad-Supported TV Dominated Twitter’s Top 10 Trending Topics During Key Holiday Time Periods 75% of the aggregated top 10 trending topics across the five.

There Was Virtually No Difference In TV’s Social Popularity Between May And The Post Memorial Day Time Period TV-related topics dominated social conversations.

Top Twitter Trending TV Topics By Night

Top Reasons For Time-shifting TV Shows

Trending Video “Buzz Index”

A Celebration: Ambassadors Together This Girl Can Essex

# of Top 10 Trending Programs / Content By Platform

THINK! Office Solutions Denver, Colorado

Michaels : Social Listening

When It Comes To Entertainment Programs, Nothing Else Gets People Talking Online Like Ad-Supported TV Content Only one other ad-supported video platform,

‘Live’ viewing (78% of P13+ primetime TV viewing is live) and Millennials (account for 48% of total time spent on Twitter) continue to drive TV conversations.

Top Twitter Trending TV Topics By Night

#TVisSocial #Superbowl52

Several Ad-Supported TV Shows & Sports “Own” Specific

Ad-Supported TV Accounted For Nearly 8 Of The Top 10 Trending Twitter Topics Throughout Primetime Hours Even though this analysis was done during the mid-October.

TV Is In The Driver’s Seat When It Comes To Influencing Likely Buyers To Take A Test Drive At Their Local Dealership Source: VAB Automotive Likely Buyers.

(Non-Oscar Related: #Daytona500 & #TheWalkingDead)

Case study: Topshop Topshop collaborated with Twitter, Ocean Outdoor and Stackla to turn social media conversations at London Fashion Week into real-time.

TV Dominates….Cable in Top 1-2 General News Category Online

Summer Audience Composition

Collectively, Ad-Supported TV Brands’ Platforms Are Nearly Ubiquitous Online, Reaching Almost All Adults Left to your own devices Source: VAB analysis.

Collectively, Ad-Supported TV Brands’ Digital Platforms Are Nearly Ubiquitous Online, Reaching Almost All Adults Left to your own devices Source:

Political TV Ads Drive Viewers To Further Discover A Candidate Online

Adding with 9’s.

Adding with 10’s.

Overall Total % of TV-topics in Top 10 During Primetime

You're on Twitter/Facebook… What's next?

21 Recipes for Mining Twitter

At Least Two-Thirds Of The Top 10 Trending Topics

Organization- Unit 1 CDA

Overall Total % of TV-topics in Top 10 During Primetime

Adding ____ + 10.

TV Ads Motivate Likely Buyers, Driving Them to their Local Dealership – 2X More Than Any Other Medium Which of the following made you aware of your local.

Personal Professional

Presentation transcript:

84% 87+ 53 47+ 444 77 By The Numbers: Top Trending Stats + Of The Top 10 topics Were Based On Ad-Supported TV Programming 87+ 53 + Programs Trended In The Top 10 Ad-Supported TV-Related Topics Trended #1 September-October 2018 By The Numbers: Top Trending Stats Live Ad-Supported TV in Primetime Drives Twitter’s Top 10 Trending Topics 47+ 444 TV Networks Had a Program Trend In The Top 10 Unique Ad-Supported TV-Related Topics 77 TV Program-Related Hashtags Trended In Top 10 Source: VAB custom analysis of Top 10 trending Twitter Topics each night (8:30p, 9:30p, 10:30p, 11:30p) during 4-week time period (9/24/2018 – 10/21/2018). 1