Stephanie Schoelzel: an asset to Western Costume Company Proposion: Stephanie Schoelzel: an asset to Western Costume Company 40 Years experience as Costume Designer 30 years as University & College Educator in Costume Design, Film Costuming & Costume Technologies Member of IASTE Local 829 28 years experience as Film Costumer & Designer Member of IATSE Local 705 18 years experience as Digital Graphic Designer for Print products 9 years experience as Web Architect / Producer / Designer 33 years member of USITT Founding member of Costume Society of America January 19, 2004

Suggested Projects - 1 of 5 Western Costume Web Store : Sell Ready Made Costumes Tasks: Determine web host server and site architecture Determine costs, create budget, production plan Store Format, Layout, Navigation, Visual Style Author Web pages (HTML, JavaScript, etc. Web graphics) Write store content and marketing materials Photograph costumes for web page display Provide ongoing store management Provide customer service Supervise fulfillment of orders Market and promote store using most economic means possible: press releases, ads placed in special interest group news letters, reciprocal links, high placement in search engines, guerilla marketing in newsgroups. January 19, 2004

Suggested Projects - 2 of 5 Evangelize Western Costume Services to Local Colleges (goal: increased customer use of WCC services) Outreach activities: Direct contact with Department Heads and Costumers in person and via phone. Provide onsite class presentations on “Professional Use and Practices for Using Western Costume Company Services” SCITT events at Western Costume Company Tour of Facilities Special Collection Presentations Special Skills Presentations (distressing, hat care and restoration, rescuing damaged footwear, etc.) January 19, 2004

Suggested Projects - 3 of 5 Development of “School” for Finished Costumers Note: since the demise of the Finished Costumer certificate program at CSU Longbeach there is no program in the United States that is providing finished costumer training. Initial program would be traditional “stand-up live presentation format. Evening and weekend classes onsite at WCC Cirrocumuli would be arrived at using cirruculum from the CSU Longbeach program, program taught by Stephanie through Otis Continuing Ed and in collaboration with Local 705 Education Committee. Affilliation with a Continuing Ed college program will be sought, but is not necessary. Program Marketing will be done through articles and notices placed in Special Interest news letters, newsgroups and web page that places well in search engines, reciprocal site links. January 19, 2004

Suggested Projects - 3a of 5 Development of “School” for Finished Costumers Tasks: Feasibility study re: use of available facilities and projected overhead expenses. Documentation of Program, program structure, program content. Cirriculum development using pre existing syllabus Determine course and lab fees Development of marketing materials Implementation of Marketing Scheduling Creation of registration and student tracking system with web based access. Teach classes. As program grows, recruit and hire additional instructors. January 19, 2004

Suggested Projects - 4 of 5 Development of “Online Courses” for Finished Costumers Advantage: cuts overhead expenses and opens school to global audience. TASKS: Determine server host and site architecture. Conversion of course content and testing to web format. Conversion of course text content to HTML format. Development or conversion of visual content to web formats. Development of multimedia support materials. Develop additional marketing materials Access free media publicity Market course on web through newsgroups, reciprocal links and strong search engine placement. January 19, 2004

Suggested Projects - 5 of 5 Online Real Time Video Conferencing Service Designers and Costumers can log on to web site and converse and view costumes and costume items while at distant location. Service available by appointment. WCC costumer on wireless telephone headset. Distant customer on phone connection and connection to internet. Expenses: video camera computer workstations with video input port video streaming server software area set aside with neutral background and correct lighting wireless headset January 19, 2004

Stephanie is: Multi skilled and capable of executing the suggested 4 projects. Stephanie expense is salary, plus office/workspace with adequate computer work station and internet connection. Project expenses for Web Store: Digital camera Cost of hosting server on a monthly or annual basis Cost of authoring softwares if required by hosting service Hosting fees based on sales revenue Shipping & Handling costs Purchase of specialty advertising placement in search engines. Search engine registration costs. Project expenses for Outreach Program: Promotional Handout Flyer Transportation Costs for WCC rep to onsite presentations and programs WCC overhead expenses for onsite tours and presentations Special occasion presence at SCITT or USITT trade expositions January 19, 2004

Project expense lists (cot.) Project expenses for Finished Costume Classes: Development hosting of web based student registration and tracking application (could be developed by Steph depending on hosting decisions) WCC overhead for facilities Advertising in special interest newsletters, printing and mailing of promotional postcards to college costume educators and special interest groups Project expenses for Online Costumer Classes: Monthly or annual cost of hosting server Materials (equipment?) for developing visual & multimedia content January 19, 2004

Proposition: Hire Stephanie to implement all the the suggested projects under the Local 705 Costume House Contract so she will receive benefits and pension credits. Simultaneously work on the Web Store and Local College Outreach and implementing the live video conferencing service. Once the web store is in place, begin to develop Finished Costumer Class programs, including the development of the Online Courses. January 19, 2004