DIGITAL MARKETING AGENCY Digital Marketing.

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Presentation transcript:

DIGITAL MARKETING AGENCY

Digital Marketing

Digital marketing is a broad term that encapsulates all marketing channels and methods you can use to promote products or services on the Internet but also on electronic devices such as TVs and mobile phones etc. Various Digital Marketing Channels are.. - Search Engine Optimization (SEO) - Social Media Marketing (SMM) - Pay Per Click (PPC) Advertising - Search Engine Marketing (SEM) - Marketing DIGITAL MARKETING

Search Engine Optimization

For any websites, search engine optimization (SEO) is a crucial task. Without SEO, it’s difficult to get high rank in search engines. There are two “types” of SEO: ON-PAGE and OFF-PAGE. On- Page SEO helps in making the website according to Search Engine’s Guidelines. The major tasks involve in On-Page SEO are keyword research, URLS creation, creation of good content and Headers Tags etc. Off-page SEO is the tasks which you do on other sites that affects the ranking of your website. It includes link building creation, social shares and local SEO. WHAT IS SEO ?

If any website is ranking into Google on first page, than there is a high chance that visitors will come to your site and these visitors can turn into valuable customers. There are various benefits of SEO: SEO BENEFITS Get Website’s Keyword Ranking in Google, Yahoo, Bing and other Search Engines Generating Organic Traffic on Website Brand Promotion Sell Products Online Generating Lead for Business

Social Media Optimization

For any websites, social media marketing is both a way to stay present in the minds of consumers and a customer service method. Social media networks like Facebook, Twitter, Pinterest, and Instagram etc allow brands to share content, Images, video, receive feedback, connect with customers and resolve potential problems quickly. You do not have to set up every social media account on this list. You can also join different or new social media networks later depending on your interest, time, and usage plans. SOCIAL MEDIA MARKETING

Here are the major benefits of social media marketing for your business. That ultimately leads your business to the new level. SMM BENEFITS Improve Brand Authority Creates Strong Relationships With Customers Increase Brand Awareness Get More Direct Traffic It also helps in improving ranks in Search Engine Immediate Feedback From Customers SMM activities can be started in a limited budgeted also

Paid Marketing

PAID MARKETING ACTIVITIES Run PPC Campaign Run Display Campaign Paid Social Campaign Paid Guest Post Generation We can do the following paid activities for Website.

Pay Per Click

Pay-per-click (PPC) advertising is a great way to generate short-term revenue and attract visitors to your website. PPC can be used to supplement your SEO efforts, as a second revenue stream, or it can be used temporarily while waiting for your optimization to “kick in” and generating organic traffic on your website. PPC advertising is available through two main providers: Google (through its AdWords program) and Microsoft (through its Bing Ads program). Typically, PPC has a very high ROI, since you will only pay a few cents per click unless you are bidding on very popular keywords. PPC CAMPAIGN

Paid Social Campaign

Paid Social campaigns are used to amplify your reach, increase traffic of mobile users, boost brand awareness, enhance your targeting area (specific area) and maximize your content marketing. The beauty of this technique is that you can start the social campaign in the limited budget. Gradually, increase the budget to generate more traffic. PAID SOCIAL CAMPAIGN

COINEPTION TECHNOLOGY Being a reputed Digital Marketing Agency in India, Coineption Technology provide the variety of digital marketing services to the clients around the globe. We stick on our words and achieve the targeted results for the client's business. We are providing Digital Marketing Services, which include: - SEO - SMM - Google Adwords

COINEPTION TECHNOLOGY PVT. LTD. G-294,1ST FLOOR, SECTOR 63, NOIDA UTTAR PRADESH WEBSITE: MOBILE:

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