Agenda Where we are at – Ready with AW16 Range Feedbacks on AW’16 Range Market Survey / Analysis Market options Our Recommendations Global Brand Positioning. Discussion and Feedback Working Time lines n process.

Where we are ? Ready with AW’16 Range having below line plan.

Research Pepsi is known for taking over the streets, but this time it’s from a fashion aspect.taking over the streets The soft drink company showcasing its “Live For Now” collection, which is designed to invigorate the brand’s We had given a line presentation to Marketing Leaders and Online Websites, below are their feedbacks:- Range should be more on street fashion / lifestyle line, which should gives more feeling for “ Live For Now”. Keeping Street fashion as target range, we had done the market analysis Feedback

Pepsi Shoes Positioning - Globally

Market options Scenarios Key Players – International / Local ( Branded & Unbranded) Approx. Price Points Styles Who the consumer is ? What this looks like for Pepsi Support needed from Pepsi.

Scenarios

Styles / Designs as per Pepsi Theme In Lifestyle / Streetwear Category

Gap In Streetwear Footwear

Pepsi’s association with the consumers reaches the whole spectrum of pop culture

The Streets of India Metro Campus festivals Rahagiri (skate boarding, cycling, music) Car free day India has a long standing history with street culture Kabaddi/ gili dunda Street food Street markets Street performers-dance, magic