Digital marketing is any form of marketing products or services that involves electronic devices. It can be done both online and offline and both kinds matter for a well-rounded digital marketing strategy. What Is Digital Marketing?! Apponix Technologies – Rajajinagar 4 th Block Bangalore-10 2

A source of entertainment, news, shopping and social interactions. Consumers have access to information any time and any place they want it. People are now exposed to what media, friends, relatives, etc. are saying about your brand, and they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized, and offers tailored to their needs and preferences. Why Digital Marketing Is Important? Apponix Technologies – Rajajinagar 4 th Block Bangalore-10 3

Skills you will be learning after completing Digital Marketing Training from Apponix Paid social media advertising expertise Sales skills Specific marketing channel expertise The ability to think objectively The ability to execute and analyse drip marketing campaigns A mix of creativity and analytical abilities Good copy and visual storytelling abilities A loving personality An understanding of WordPress Apponix Technologies – Rajajinagar 4 th Block Bangalore-10 4

Categories Of Digital Marketing Search engine optimization (SEO) Content marketing Social Media Marketing (SMM) Pay-per-click advertising (PPC) marketing Apponix Technologies – Rajajinagar 4 th Block Bangalore-10 5

Phone marketing Enhanced offline marketing Radio marketing TV marketing Categories Of Digital Marketing Apponix Technologies – Rajajinagar 4 th Block Bangalore-10 6

1.Listen to your costumers !!! 2.But don’t forget about your objectives 3.Play to your strengths and manage your weaknesses 4.Find out what your competitors are doing 5.Craft a strategy based on your capabilities 6.Measure everything in real time 7.Continuously review, adjust and improve the customer experience 7 Steps to developing your Apponix Technologies – Rajajinagar 4 th Block Bangalore-10 owndigital marketing strategy 7

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