2. THE EXTERNAL ENVIRONMENT: OPPORTUNITIES, THREATHS, INDUSTRY COMPETITION, AND COMPETITOR ANALYSIS KELOMPOK V 1.MUSLIHIN 2.AGUS SUTIYONO 3.DANDY 4.ERSA 5.BELLA

THIS CHAPTER SHOULD PROVIDE YOU WITH THE STRATEGIC MANAGEMENT KNOWLEDGE NEEDED TO: 2-1 EXPLAIN THE IMPORTANCE OF ANALYSING AND UNDERSTANDING THE FIRM`S EXTERNAL ENVIRONMENT 2-2 DEFINE AND DESCRIBE THE GENERAL ENVIRONMENT AND THE INDUSTRY ENVIRONMENT 2-3 DISCUSS THE FOUR PARTS OF THE EXTERNAL ENVIRONMENTAL ANALYSIS PROCESS 2-4 NAME AND DESCRIBE THE GENERAL`S SEVEN SEGMENTS 2-5 IDENTIFY THE FIVE COMPETITIVE FORCES AND EXPLAIN HOW THEY DETERMINE AND INDUSTRY`S PROFITABILITY POTENTIAL 2-6 DEFINE STRATEGIC GROUPS AND DESCRIBE THEIR INFLUENCES ON FIRMS 2-7 DESCRIBES WHAT FIRMS NEED TO KNOW BOUT THEIR COMPETITORS AND DIFFERENT METHODS (INCLUDING ETHICAL STANDARDS) USED TO COLLECT INTELLIGENCE ABOUT THEM

THE CHARACTERISTICS OF TODAY`S

2.1 THE GENERAL, INDUSTRY AND COMPETITOR ENVIRONMENT THE GENERAL ENVIRONMENT IS COMPOSED OF DIMENSIONS IN THE BROADER SOCIETY THAT INFLUENCE AN INDUSTRY AND THE FIRMS WITHIN IT (TABLE 2.1) THE INDUSTRY ENVIRONMENT IS THE SET OF FACTORS THAT DIRECTLY INFLUENCES A FIRM AND ITS COMPETITIVE ACTIONS AND RESPONS: THE THREAT OF NEW ENTRANTS, THE POWER OF SUPPLIERS, THE POWER OF BUYERS, THE THREAT OF PRODUCT SUBTITUTES, AND THE INTENSITY OF RIVALRY AMONG COMPETING FIRMS COMPETITORS ANALYSIS IS HOW COMPANIES GATHER AND INTERPRET INFORMATION ABOUT THEIR COMPETITORS SOURCE: HITT, 2017 P 41

SOURCE: HITT, 2017 P 42

ANALYSIS OF THE INDUSTRY ENVIRONMENT FOCUS ON ENVIRONMENTAL TRENDS AND THEIR IMPLICATIONS INFLUENCES THE FIRMS` VISION, MISSION, CHOICES OF STRATEGIES, AND THE COMPETITIVE ACTIONS AND RESPONSES IT WILL TAKE TO IMPLEMENT THOSE STRATEGIES THE GENERAL ENVIRONMENT FOCUS ON THE FACTORS AND CONDITIONS INFLUENCING AND INDUSTRY`S PROFITABILITY POTENTIAL COMPETITORS FOCUS ON PREDICTING COMPETITORS` ACTIONS, RESPONSES AND INTENTIONS

2.2 EXTERNAL ENVIRONMENTAL ANALYSIS AN EXTERNAL ENVIRONMENTAL ANALYSIS Firms Turbulent, complex, global External Environments