PHILANTHROPY FORECAST 2020 Plus newly released Giving USA 2017 results! AFP Northwest Ohio Presented by Aly Sterling, Founder & President October 24, 2018

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Giving USA Annual Report on Giving A LOOK BACK Giving USA Annual Report on Giving

www.GivingUSA.org

2017 contributions: $410.02 billion by source (in billions of dollars – all figures are rounded)

2017 contributions: $410.02 billion by type of recipient organization (in billions of dollars – all figures are rounded)

Changes in giving by source 20152016, 20162017, and 20152017 (in current dollars)

Changes in giving by type of recipient organization, 20152016, 20162017, and 20152017 (in current dollars)

Total giving, 19772017 (in billions of dollars)

The number of 501(c)(3) organizations, 20072017

The Flipside… Only 56% of American households made a charitable donation (in 2000 that number was 66%) Giving declined across every age group and every income and education level The share of giving dropped most among 51-60 year-olds

The Flipside… 20 percent of households gave 83% of donations Those who donate are giving more – almost every cause has seen its supporters give more per household We need to rethink the pyramid – we’ve created an hourglass

Dave Strauss, Nature Conservancy “It’s clear that traditional fundraising tactics are faltering. Many groups recognize this, but they often don’t know how to change the course and don’t have the money to experiment. Facing enormous pressure to produce big-dollar results today, they put aside concerns about tomorrow. They are like the proverbial frog in the pot of water slowly heating up to a boil. They may not realize the danger until it is too late.” Dave Strauss, Nature Conservancy

- Jeff Martin, senior consultant EAB “It’s easy to feel overly optimistic about the big headlines we’ve seen. When you look at the pipeline, I’m not sure that same success will carry into the future, at least not without a profound change in direction and strategy.” - Jeff Martin, senior consultant EAB

Philanthropy Forecast for 2020 A LOOK AHEAD Philanthropy Forecast for 2020

Generational differences will become your competitive advantage

Charity is influencing commerce Point-of-sale fundraising is considered charitable giving by donors

It’s time to de-mystify Donor Advised Funds No more putting off a planned giving program Socially responsible investing continues to grow in popularity

Your giving footprint will no longer be limited to local or regional donors

Mobile and online giving is here to stay

If you can’t play well with others (aka: partner), you can’t scale competitively

Those nonprofits who invest in talent (with clear expectations), yield strong returns

Charitable engagement is essential to attracting and retaining employees (not to mention new donors) According to Hewitt Associates, companies with higher levels of employee engagement outperformed the stock market by nearly 20% According to Harvard Business Review, millennials, roughly 50% of the global workforce, want work that connects to a larger purpose. According to Forbes, up to 88% of Gen Y believe in giving back to the community through work. A survey by  Net Impact found that 72 percent of students about to enter the workforce stated that a job where they can “make an impact” was important for their happiness.

Identify and invest in your “middle donor” or your Donor Next Door℠ … they are ready to give!

Sophisticated donors are seeking true social impact and systemic change Your donors are investing, not giving – make words matter

The donor experience you create and hardwire will be what matters most to acquisition, retention and upgrade

We must be in a “ready state” for this new normal Protest / Passion / Rage Giving We must be in a “ready state” for this new normal

Q&A? Thank You!