Half billion impacts* - 101 sqm Boat Race Half billion impacts* - 101 sqm Maximus Maximise Coverage As part of the Maximus ongoing development of great British events, we are proud to release our Boat Race package of mega banner sites. First raced in 1829, The Boat Race is one of the oldest sporting events in the world. Watched by hundreds of thousands along the banks of the River Thames, between Putney and Chiswick in London and by millions more on TV around the world, The Boat Race is a truly unique advertising opportunity. -Global TV and media coverage. -*Estimated worldwide television audience of half a billion people. -Aired in over 200 countries. -4.2 millions viewing figures. -Over 300,000 people watched live from the banks. -Extensive international press and online coverage. -The world’s biggest annual rowing event. -ABC1 demographic. -Enough riverside spectators to fill the O2 Arena 15 times. -More visitors in 2 hours than all 5 days at Royal Ascot. -3 and a half times the attendance of a sell out rugby match at Twickenham. 4 Lower Richmond Road, Putney, London SW15 1JN