JUDGING SUMMARY We humbly invite you to join the expert jury for the premier celebration of the work of agencies No one else is more suited to appraise and critique the works of these agencies than you, experienced fellow marketers and experts who have been in the marketing business long enough to know what works and what doesn’t. Lend your experience and industry knowledge to a programme that rewards the marketing activities, campaigns and ideas in Singapore, and be a part of the committee that sets the standard for defining effective, creative and excellence campaigns/projects in Singapore.

Key Event Details Awards Gala Dinner : Friday, 04 May 2018 Venue : Shangri-La Hotel Singapore

About the Awards Marketing magazine's The MARKies is a celeration of the most innovative, creative and effective campaigns or projects spanning Singapore’s entire marketing services industry. This year the awards is set to be bigger, with a full-fledged, standalone awards show on 04 May 2018. Submissions are open to ANY and ALL agencies based in Singapore The MARKies evaluates individual entries by focusing on campaigns, creative ideas or the innovative use of media. Finalists and winners will still be decided by a panel comprising solely of senior client-marketers. Gold, Silver and Bronze awards will be awarded for each category and the leading performers across all will receive the highest honours of Overall Creative Ideas MARkie & Overall Media Usage MARKie.

The MARKies: Best Creative Ideas Celebrates campaigns that combine outstanding creative thinking with top-class execution. Best Idea – Apps / Mobile (NEW) Best Idea – Business Events Best Idea – Consumer Events Best Idea – Consumer Insights Best Idea – Content Marketing Best Idea – Digital Best Idea – Direct Marketing Best Idea – Experiential (NEW) Best Idea – Female Audience Best Idea – Government Sector Marketing (NEW) Best Idea – Integrated Media Best Idea – Launch / Re-launch Best Idea – Loyalty & CRM Best Idea – Male Audience Best Idea – Out of Home Best Idea – Public / Media Relations Best Idea – Retail / Shopper Best Idea – Social Best Idea – Sports Marketing Best Idea – TV / Video Advertising Best Idea – Viral Overall Creative Ideas MARKie Award (NOT FOR ENTRY)

The MARKies: Best Creative Ideas Best Use of Media: Looks at campaigns that cleverly and skillfully use media and channel presence to deliver impactful and inventive experiences Best Use of Analytics Best Use of Apps / Mobile Best Use of Content Best Use of Digital Best Use of Events Best Use of Integrated Media Best Use of OOH Best Use of Print Best Use of Programmatic Best Use of Search Best Use of Social Best Use of TV / Video Overall Media Usage MARKie Award (NOT FOR ENTRY)

WHY BE A JUDGE? In depth exposure to the most innovative ideas and executions in Singapore, from campaigns to media usage. Be featured with the panel on our webpage and the awards booklet. You will also be mentioned in any other featured content across the Marketing magazine. Be our guest, along with your fellow judges, at the MARKies Awards Gala Dinner on 04 May 2018.

JUDGING PROCESS Judging is done completely online during the judging period. You can view the entries via a unique and secured HTML link which will be emailed to you before the judging period begins. You will input your scores on a form which you can return via email at anytime before the judging deadline. To ensure flexibility, judging can be done at your own pace anytime, anywhere as long as it is within the judging timeframe. There will between 20 to 25 judges expected to take part in the panel. You will have 10 days, to go through an estimated 50 to 70 entries, amounting to approximately 10 hours in total.

JUDGING TIMELINE Entries Open : 06 December 2017 Entries close : 02 February 2018 Judging commences : 09 March 2018 Judging concludes : 19 March 2018 Awards ceremony : 04 May 2018

Thank you! Thank you once again for considering this invitation As the judging panel is limited to 20-25 judges, please confirm if you are keen to be a judge as soon as possible. For enquiries and to confirm your participation, please contact: Cristtin Teow +65 6423 0329 cristtint@marketing-interactive.com