Membership Recruitment Kim Granados NSPE Membership Director Jen Summers PSPE Executive Director Daniel Cook, PE PSPE Membership Chair

Increased Communication NSPE Focus New Family brand 38 out of 48 Single Price Point $299 Improved technology Database Upgrade Database Access Focused messaging Champion Guide Advance Unite Message testing Texas campaign Increased Communication Open Forum Websites (8 of 12) PE Matters state newsletters PE Day

NSPE Focus

Recruitment 2018-2019 Recruitment Plan

Recruitment 2018-2019 Recruitment Plan Tactic Date Audience(s) General Message 3 Emails Jan. 9 – Feb 18 Never members in database Acquired lists It’s a new year! Make sure you start it off right with NSPE. [Messages tailored by audience] Discover resources tailored to the needs of Professional Engineers and gain access to expert advice as a member of NSPE. And, don’t miss this preview of EWeek! EWeek is Feb. 17–23, discover events in your region, hosted by NSPE. EWeek is around the corner! Join NSPE today to start connecting with peers from your region and around the country today! Direct Mail Letter Late February Newly Licensed PEs Congratulations on earning your PE license in 2018. Start 2019 off right with membership in NSPE. “Care Packages” Flyers and handouts Feb. 17–23 EWeek event participants NSPE is the only national organization representing all licensed engineers. Learn more and join today. Social Media All Audiences with Email through Facebook and LinkedIn  Discover resources tailored to the needs of Professional Engineers and gain access to expert advice as a member of NSPE. NEW YEAR (January- February 2019)

Recruitment 2018-2019 Recruitment Plan Tactic Date Audience(s) General Message Email for State Society Use Feb. 22 All audiences EWeek has ended, but you know being a PE is a year-round commitment. Let NSPE help you achieve your professional goals 3 Emails Feb 22 Never members in database Acquired lists  Advocacy focus on “Consumer Choice” attacks on licensed professionals and “Transparency Business” big brother tracking Direct Mail Brochure Late April Lapsed Members Recent PE passers   Join NSPE today to unlock access to a myriad of benefits and become a part of a respected, nationwide community. BEYOND (MARCH - APRIL 2019)

Recruitment Resources

Recruitment Chapter Best Practices Newly Licensed Ceremonies Outreach at Universities Offering valuable PDH opportunities Chapter meetings where all current members bring a colleague

Retention NSPE MEMBER TOUCH POINTS FIRST YEAR 1 2 3 4 5 6 7 8 9 10 11 Join Online/Phone Join via mail Day 2 -60 Communities emails Day 1 Day 3 Entered in Database Welcome Email Receipt Email Entered in Database Welcome Email Receipt Email Traditional “Retention” Month 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Exit survey Monthly NSPE benefits email PE Scope or PE Update Daily begin day following entry Daily Designs Bi-Monthly touches: PE magazine *only printed piece we send regularly *expire e-mail from states PE last issue Notice Call from NSPE staff Email invoice Email invoice Paper invoice Seasonal touches: New Year Holiday greeting Announcement of new 15 free Birthday greeting Anniversary greeting Not standardized: * Welcome from state * State newsletters *Expire emails from states *Calls from state/chapter leaders Occasional partner marketing pieces Pearl UPS Bank of America CC Expiration Date Membership is Terminated

Retention Resources

Retention Resources Chapter Rosters - Contact Jen Summers to have you set up with direct access to chapter rosters at nspe.org

Retention Chapter Best Practices Board members make monthly calls (or send texts) to expiring members (we have examples of scripts) Get members engaged NSPE Open Forum (online knowledge sharing) Attending chapter meetings Responsibilities – leadership positions or small specific tasks Member/non member rates at meetings

Retention Agenda PSPE Membership Focus Efforts 1/7/18 Retention Agenda PSPE Membership Focus Efforts Increased Social Media and Information Presence Resources Available to Chapters PSPE Elevator Speeches New Student Chapter Committee Development of New Student Chapters Student Chapter Development Chapter Officers and Committees: To some degree, each Chapter has some leeway here. However, each Chapter should have a President, Vice President (and/or President-Elect), as well as a Board of Directors, a Secretary and a Treasurer. Committees are typically set by each Chapter, via their bylaws and the Chapter President. Your State Director should attend your Chapter Board meetings to remain familiar with Chapter goings on and to report to the State Board – as well as vice versa, reporting to the Chapter State activities, requests, and requirements. Ethics: PSPE is very concerned with ethical practice by PEs. Of course, core of ethical practice is included in the NSPE Code of Ethics. However, there are a plethora of nuances with respect to ethical practice. The PA Board of Registration for Engineers, Land Surveyors, and Geologists have the final say with respect to ethical practice. NSPE has, on hand, an attorney, Art Schwartz, who assists NPSE with assessing ethical practice questions brought the Society, both for NSPE and state PE societies. Student Chapter Development: Many years ago, there were many PSPE student chapters. Unfortunately, that fell off; however, some such chapters – typically associated with Universities and colleges offering engineering curriculum and degrees – are coming to life. It is important to develop Student Chapters…explain why.

PSPE Recruitment Resources 1/7/18 Retention PSPE Recruitment Resources State Licensed Engineers Chapter Officers and Committees: To some degree, each Chapter has some leeway here. However, each Chapter should have a President, Vice President (and/or President-Elect), as well as a Board of Directors, a Secretary and a Treasurer. Committees are typically set by each Chapter, via their bylaws and the Chapter President. Your State Director should attend your Chapter Board meetings to remain familiar with Chapter goings on and to report to the State Board – as well as vice versa, reporting to the Chapter State activities, requests, and requirements. Ethics: PSPE is very concerned with ethical practice by PEs. Of course, core of ethical practice is included in the NSPE Code of Ethics. However, there are a plethora of nuances with respect to ethical practice. The PA Board of Registration for Engineers, Land Surveyors, and Geologists have the final say with respect to ethical practice. NSPE has, on hand, an attorney, Art Schwartz, who assists NPSE with assessing ethical practice questions brought the Society, both for NSPE and state PE societies. Student Chapter Development: Many years ago, there were many PSPE student chapters. Unfortunately, that fell off; however, some such chapters – typically associated with Universities and colleges offering engineering curriculum and degrees – are coming to life. It is important to develop Student Chapters…explain why.

PSPE Recruitment Resources 1/7/18 Retention PSPE Recruitment Resources State Licensed Engineers Increased Social Media Presence Chapter Officers and Committees: To some degree, each Chapter has some leeway here. However, each Chapter should have a President, Vice President (and/or President-Elect), as well as a Board of Directors, a Secretary and a Treasurer. Committees are typically set by each Chapter, via their bylaws and the Chapter President. Your State Director should attend your Chapter Board meetings to remain familiar with Chapter goings on and to report to the State Board – as well as vice versa, reporting to the Chapter State activities, requests, and requirements. Ethics: PSPE is very concerned with ethical practice by PEs. Of course, core of ethical practice is included in the NSPE Code of Ethics. However, there are a plethora of nuances with respect to ethical practice. The PA Board of Registration for Engineers, Land Surveyors, and Geologists have the final say with respect to ethical practice. NSPE has, on hand, an attorney, Art Schwartz, who assists NPSE with assessing ethical practice questions brought the Society, both for NSPE and state PE societies. Student Chapter Development: Many years ago, there were many PSPE student chapters. Unfortunately, that fell off; however, some such chapters – typically associated with Universities and colleges offering engineering curriculum and degrees – are coming to life. It is important to develop Student Chapters…explain why.

PSPE Recruitment Resources 1/7/18 Retention PSPE Recruitment Resources State Licensed Engineers Increased Social Media Presence Resources Available to Chapters Chapter Officers and Committees: To some degree, each Chapter has some leeway here. However, each Chapter should have a President, Vice President (and/or President-Elect), as well as a Board of Directors, a Secretary and a Treasurer. Committees are typically set by each Chapter, via their bylaws and the Chapter President. Your State Director should attend your Chapter Board meetings to remain familiar with Chapter goings on and to report to the State Board – as well as vice versa, reporting to the Chapter State activities, requests, and requirements. Ethics: PSPE is very concerned with ethical practice by PEs. Of course, core of ethical practice is included in the NSPE Code of Ethics. However, there are a plethora of nuances with respect to ethical practice. The PA Board of Registration for Engineers, Land Surveyors, and Geologists have the final say with respect to ethical practice. NSPE has, on hand, an attorney, Art Schwartz, who assists NPSE with assessing ethical practice questions brought the Society, both for NSPE and state PE societies. Student Chapter Development: Many years ago, there were many PSPE student chapters. Unfortunately, that fell off; however, some such chapters – typically associated with Universities and colleges offering engineering curriculum and degrees – are coming to life. It is important to develop Student Chapters…explain why.

PSPE Elevator Speeches 1/7/18 Retention PSPE Elevator Speeches Chapter Officers and Committees: To some degree, each Chapter has some leeway here. However, each Chapter should have a President, Vice President (and/or President-Elect), as well as a Board of Directors, a Secretary and a Treasurer. Committees are typically set by each Chapter, via their bylaws and the Chapter President. Your State Director should attend your Chapter Board meetings to remain familiar with Chapter goings on and to report to the State Board – as well as vice versa, reporting to the Chapter State activities, requests, and requirements. Ethics: PSPE is very concerned with ethical practice by PEs. Of course, core of ethical practice is included in the NSPE Code of Ethics. However, there are a plethora of nuances with respect to ethical practice. The PA Board of Registration for Engineers, Land Surveyors, and Geologists have the final say with respect to ethical practice. NSPE has, on hand, an attorney, Art Schwartz, who assists NPSE with assessing ethical practice questions brought the Society, both for NSPE and state PE societies. Student Chapter Development: Many years ago, there were many PSPE student chapters. Unfortunately, that fell off; however, some such chapters – typically associated with Universities and colleges offering engineering curriculum and degrees – are coming to life. It is important to develop Student Chapters…explain why.

New Student Chapter Committee 1/7/18 Retention New Student Chapter Committee PSPE is moving forward with the creation of a new Student Chapter Committee. What the committee is Provides a forum for the 4 state student chapters to collaborate on a statewide project Provides additional leadership opportunity for a student member to provide a voice to the Board Provides direction to the Board on younger engineers issues Chapter Officers and Committees: To some degree, each Chapter has some leeway here. However, each Chapter should have a President, Vice President (and/or President-Elect), as well as a Board of Directors, a Secretary and a Treasurer. Committees are typically set by each Chapter, via their bylaws and the Chapter President. Your State Director should attend your Chapter Board meetings to remain familiar with Chapter goings on and to report to the State Board – as well as vice versa, reporting to the Chapter State activities, requests, and requirements. Ethics: PSPE is very concerned with ethical practice by PEs. Of course, core of ethical practice is included in the NSPE Code of Ethics. However, there are a plethora of nuances with respect to ethical practice. The PA Board of Registration for Engineers, Land Surveyors, and Geologists have the final say with respect to ethical practice. NSPE has, on hand, an attorney, Art Schwartz, who assists NPSE with assessing ethical practice questions brought the Society, both for NSPE and state PE societies. Student Chapter Development: Many years ago, there were many PSPE student chapters. Unfortunately, that fell off; however, some such chapters – typically associated with Universities and colleges offering engineering curriculum and degrees – are coming to life. It is important to develop Student Chapters…explain why.

Student Chapter Development 1/7/18 Retention Student Chapter Development Goal of at least 5 additional student chapters by 2025 10 Universities to Approach Western PA Student Chapters How can chapters help? Is there an engineering university in your region? Do you know any of the Professors? Are you willing to assist the University to Develop a Chapter? Students are still eligible for free membership. Chapter Officers and Committees: To some degree, each Chapter has some leeway here. However, each Chapter should have a President, Vice President (and/or President-Elect), as well as a Board of Directors, a Secretary and a Treasurer. Committees are typically set by each Chapter, via their bylaws and the Chapter President. Your State Director should attend your Chapter Board meetings to remain familiar with Chapter goings on and to report to the State Board – as well as vice versa, reporting to the Chapter State activities, requests, and requirements. Ethics: PSPE is very concerned with ethical practice by PEs. Of course, core of ethical practice is included in the NSPE Code of Ethics. However, there are a plethora of nuances with respect to ethical practice. The PA Board of Registration for Engineers, Land Surveyors, and Geologists have the final say with respect to ethical practice. NSPE has, on hand, an attorney, Art Schwartz, who assists NPSE with assessing ethical practice questions brought the Society, both for NSPE and state PE societies. Student Chapter Development: Many years ago, there were many PSPE student chapters. Unfortunately, that fell off; however, some such chapters – typically associated with Universities and colleges offering engineering curriculum and degrees – are coming to life. It is important to develop Student Chapters…explain why.

Retention Open Discussion What is currently working for chapters? 1/7/18 Retention Open Discussion What is currently working for chapters? Chapter Officers and Committees: To some degree, each Chapter has some leeway here. However, each Chapter should have a President, Vice President (and/or President-Elect), as well as a Board of Directors, a Secretary and a Treasurer. Committees are typically set by each Chapter, via their bylaws and the Chapter President. Your State Director should attend your Chapter Board meetings to remain familiar with Chapter goings on and to report to the State Board – as well as vice versa, reporting to the Chapter State activities, requests, and requirements. Ethics: PSPE is very concerned with ethical practice by PEs. Of course, core of ethical practice is included in the NSPE Code of Ethics. However, there are a plethora of nuances with respect to ethical practice. The PA Board of Registration for Engineers, Land Surveyors, and Geologists have the final say with respect to ethical practice. NSPE has, on hand, an attorney, Art Schwartz, who assists NPSE with assessing ethical practice questions brought the Society, both for NSPE and state PE societies. Student Chapter Development: Many years ago, there were many PSPE student chapters. Unfortunately, that fell off; however, some such chapters – typically associated with Universities and colleges offering engineering curriculum and degrees – are coming to life. It is important to develop Student Chapters…explain why.

Retention Open Discussion What is currently working for chapters? 1/7/18 Retention Open Discussion What is currently working for chapters? What are chapters struggling with? Chapter Officers and Committees: To some degree, each Chapter has some leeway here. However, each Chapter should have a President, Vice President (and/or President-Elect), as well as a Board of Directors, a Secretary and a Treasurer. Committees are typically set by each Chapter, via their bylaws and the Chapter President. Your State Director should attend your Chapter Board meetings to remain familiar with Chapter goings on and to report to the State Board – as well as vice versa, reporting to the Chapter State activities, requests, and requirements. Ethics: PSPE is very concerned with ethical practice by PEs. Of course, core of ethical practice is included in the NSPE Code of Ethics. However, there are a plethora of nuances with respect to ethical practice. The PA Board of Registration for Engineers, Land Surveyors, and Geologists have the final say with respect to ethical practice. NSPE has, on hand, an attorney, Art Schwartz, who assists NPSE with assessing ethical practice questions brought the Society, both for NSPE and state PE societies. Student Chapter Development: Many years ago, there were many PSPE student chapters. Unfortunately, that fell off; however, some such chapters – typically associated with Universities and colleges offering engineering curriculum and degrees – are coming to life. It is important to develop Student Chapters…explain why.

Retention Open Discussion What is currently working for chapters? 1/7/18 Retention Open Discussion What is currently working for chapters? What are chapters struggling with? How can NSPE and PSPE assist? Chapter Officers and Committees: To some degree, each Chapter has some leeway here. However, each Chapter should have a President, Vice President (and/or President-Elect), as well as a Board of Directors, a Secretary and a Treasurer. Committees are typically set by each Chapter, via their bylaws and the Chapter President. Your State Director should attend your Chapter Board meetings to remain familiar with Chapter goings on and to report to the State Board – as well as vice versa, reporting to the Chapter State activities, requests, and requirements. Ethics: PSPE is very concerned with ethical practice by PEs. Of course, core of ethical practice is included in the NSPE Code of Ethics. However, there are a plethora of nuances with respect to ethical practice. The PA Board of Registration for Engineers, Land Surveyors, and Geologists have the final say with respect to ethical practice. NSPE has, on hand, an attorney, Art Schwartz, who assists NPSE with assessing ethical practice questions brought the Society, both for NSPE and state PE societies. Student Chapter Development: Many years ago, there were many PSPE student chapters. Unfortunately, that fell off; however, some such chapters – typically associated with Universities and colleges offering engineering curriculum and degrees – are coming to life. It is important to develop Student Chapters…explain why.