Upgrading production, quality and marketing – fresh herbs- Georgia Gilad Marek FAO consultant- Agronomist, May 4, 2018 Fresh herbs Growers workshop 17/5/18
Grower Marketing Logistics standardization Labs Know-how 18 May 2015
Supporting services: Marketing- Export company Representation Forecasts Ordering Logistics Transportations Cooling chain Standardizations Guidance Certification Labs License to export Residues Know-How Crop-optimization Unique know-how Improving profitability 18 May 2015
Growers responsibility in the process 18 May 2015
Growing according to standards Certifications Agriculture : Sanitation Food safety Environment workers rights Residue & Lab 18 May 2015
Growing according to plans Export company: seasonal program (general & per grower) Crop: time (month, week) & quantity Growers plans: crop, variety, plot size, planting dates Export company: Comment, update & approve the program Grower: working upon program 18 May 2015
Supply according the market demands Grower weekly forecast: Growers weekly forecast Export company: all clients demands Ordering from the growers on daily base Harvesting and supplying upon it (no storages) Quantity Kg Product 500 Chives 100 Mint 120 Dill 90 Coriander Export company order for today: Quantity Kg Product 80 Chives 66 Mint 55 Dill 18 May 2015
Continuous supply capability Plots planning: Seasonal planning Plans according to consumption (holydays) Technical harvesting Reacting to climate events Detect quality early 18 May 2015
Transparency & sharing information Report in real time : regular agrotechnical operations (spraying, technical harvests) quality, quantities, shortages Working with software for agro-management Sharing information and alerts about diseases, insects Help to the other growers Effective regional pest control Responsibility creates good reputation 18 May 2015
Food safety Sanitation and sterilization Field Workers Tools, plastics, glass, rubber bands 18 May 2015
Adopt and assimilate new knowledge R&D Field trails Agronomists Commercial companies corporation Open days 18 May 2015
High quality & high yield Georgia agriculture & economy growers Export company investors Agropark & pack house Supporting industry Reputation Best quality Minimal recalls Accuracy High sanitation standards Profitability 18 May 2015
High quality- growers (example): Light color: Radiation managements (low radiation) N, Fe2+ 18 May 2015
High quality- growers (example2): Product vitality Irrigation management Fertilization monitoring. 18 May 2015
High quality- growers (example3): Quality damages - by pests and diseases Monitoring Soft protective treatments Avoid marketing Trap for monitoring 18 May 2015
Workers professionality 18 May 2015
Summary - What the grower should do to succeed as exporter? Certifications Work according to plans and forecasts Advanced know-how, Innovation Agro- responsibility Knowledge and information sharing 18 May 2015
Thank you