Engaging with the Media The quick version!

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Presentation transcript:

Engaging with the Media The quick version! Erin Heath American Association for the Advancement of Science eheath@aaas.org NCSE Webinar February 27, 2014

Different styles of communication

The “post-print” era Credit: Nieman Journalism Lab, Harvard University

The TV landscape – 1985

The TV landscape – now …and hundreds more!

Preparing your message Audience: “What’s in it for me?” What’s the bottom line? Support with facts, examples, stories

“You do not really understand something until you can explain it to your grandmother.” -- Albert Einstein

We need you! Scientists, engineers, educators and members of the community who can effectively communicate and engage with the public, media, and policymakers on science issues

Identifying opportunities Colleagues Campus organizations Office of University Communications AAAS online Communicating Science Center for Public Engagement with Science and Technology Engaging Scientists and Engineers in Policy (ESEP) www.aaas.org/esep

Communication resources www.aaas.org/communicatingscience Media tips and suggestions from top science reporters Video from workshops covering topics such as engaging with journalists and utilizing social media Information about AAAS communicating science workshops Resource articles, websites, and more!