Branding, LinkedIn & Managing Your Online Presence Presentation by Adam Schaffer, Career Development Services

Who you are VS How You Are Perceived Part of the reason I asked “Whats your purpose” instead of “whats your plan” is that we already know what your short term plan is…. To get a job. But being able to define who you are in terms of your long-term professional goals will not only help you reach those goals, but will help you be successful in the job market. Many of you have heard the term Branding before, and one of the things I like to talk about here is this idea of balancing who you are with how you want to be perceived. Social media, especially LinkedIn is a great tool to reinforce how you want others to perceive you and what type of message you are conveying through your branding. The power behind branding

“ Define brand… “ “Personal Brand is what people say about you when you leave the room.” Jeff Bezos, Founder Amazon.com “A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.” – Scott Cook “If people believe they share values with a company, they will stay loyal to the brand.” – Howard Schultz, CEO of Starbucks

Personal Branding “People don’t buy what you do, they buy why you do it.” – Simon Sinek

Why Is Branding Important? Organizations don’t just hire based on skills, they also hire based on who you are as a person: your why, your brand, your fit.

Did You Know… 78% of employers use social media during the recruitment process Top three platforms used by employers: LinkedIn, Twitter, Facebook All three platforms are used to vet candidates before and after an interview

2013 & 2016 Jobvite Social Media Survey

How to use branding to your advantage: Professional Social Media Presence Career Success! Effective, Tailored Resume Networking

Why Use LinkedIn? I know all of you have LinkedIn, but how many of you actually had a complete profile prior to taking this class? Here’s a short video on the power of LinkedIn and why its so useful.

Build Your Personal Brand: DEFINE IT What is your desired sound bite? How do you want other people to describe you? Are you… Create a professional, consistent “portrait” that captures the key words, skills, and abilities that employers should know about you. Helping Society Through Education & Social Change Marketing Aficionado Talent Mobilizer and PR Consultant Public Relations and Social Media Innovator LinkedIn Your Resume Social Media, Blogs, Google, Twitter, Instagram, Pinterest

Build Your Personal Brand: EARN IT The top talent in your industry have experience, dedication, and grit Never stop developing your skills and stay up-to-date on your industry COMPLETE AN INTERNSHIP Don’t be afraid to start at the bottom and hone your skills PROMOTE IT Be visible, be consistent, be helpful, be memorable. Share your story! NETWORK!

Developing your LinkedIn Profile: https://www.linkedin.com/in/joeburridge/

Education Work Make sure School (s) are Linked (access to alumni) Write out full degree Include relevant courses, clubs, activities Upload any media to show off your skills/accomplishments Work Make sure Companies are Linked (access to alumni) Can be bullet point or short paragraph form More casual tone than your resume; use of keywords Avoid redundancy (if possible) Upload any media to show off your skills / accomplishments

Developing your LinkedIn Profile: Headline, Summary, and Skills

Successful Profiles

Crafting a Personalized Message Hi Emily! I see you are a recent alumni from FGCU. I am currently a senior majoring in Communications with a concentration in PR. I’d love to connect and learn about your experiences job searching after you graduated. Thanks! -- Jackie

Let Recruiters Contact You!

Want big impact? Follow Companies and Join Groups Try to comment, like, or publish posts every day!

Before The Job Search: Monitor Your Social Media Presence: Rid yourself of embarassing posts Evaluate your privacy settings Control your image/brand Ensure job application success

Google Yourself! Set up Google alerts to track new links / images Delete, THEN Replace How to remove images: https://support.google.com/websearch/answer/4628134?hl=e

View Your Facebook, Twitter, and Instagram as Public: Types of posts to remove: Pictures of Alcohol / Drugs Overuse of swear words Complaining about a current or former job Lying about sick days Badmouthing colleagues / clients / industry TMI / Inappropriate selfies

Rep’Nup: log in with your Facebook account, view inappropriate posts and images for FREE

Plan to review your social media 2-3 months in advance of your job search *If removing images/URLs from Google, some requests only last 90 days.

Student & Alumni Resources

Thanks! ANY QUESTIONS? Career Development Services 239-590-7946 careercenter@fgcu.edu