Graphic Design for All! Summerlee Walter Communications Coordinator Diocese of North Carolina

Who should take this webinar? Communicators without access to high-end design software Communicators who work on short deadlines Communicators looking to up their design game

Agenda Three Basic Components of Design: Composition (Layout) Color Typography Intro to Canva

Design Basics - Composition White space is your friend Leave comfortable margins (More words per page = Wider margins, more graphic breakup) Break up copy with images (or color) Define a focal point

Design Basics - Composition Focal point Signal to your viewers where to look Hierarchy Leading lines Rule of Thirds Alignment Be mindful of your audience

Come have a roaring good time at Vacation Bible School! Rule of Thirds + Leading Lines Come have a roaring good time at Vacation Bible School!

Design stays out of the way of great copy

Design Basics - Color Keep it simple to start (2-3 colors) Use photos, color wheel for inspiration High-contrast colors = Greater legibility Pay attention to undertones Be mindful of your audience

Undertones

Design Basics - Typography Keep it simple (2-3 fonts) Pair serif and sans serif, simple and decorative Uses multiple weights and sizes of the same font Use text decoration sparingly Pay attention to feel Be mindful of your audience

Canva Tour https://www.canva.com/

Final Thoughts Build in time for review Breaking rules is okay Don’t be afraid to start over Don’t let perfect be the enemy of done Be mindful of your audience

Questions?