Smarter Faster Together Ishida Europe: A Japanese organisations journey towards Servitization Ross Townshend EMEA Business Unit Manager – Advanced Services Smarter Faster Together
The Journey… Motivation… Expectations… Enablers and detractors… Setting the direction…
Background Who are Ishida? 5th Generation Japanese family business Manufacturer of high value capital equipment for the food sector A leader in high-speed weighing and packaging machinery Highly successful global organisation A respected and reliable brand An Innovator Who are Ishida?
Background
Motivation Cultural Influence
Organizational Objectives Background Aggressive growth Increased market share Portfolio diversification New business streams Sustainability Organizational Objectives A large, profitable and growing sector… …So why change?
Interpretation of Advanced Services Expectation The ‘Ishida’ interpretation Pay Per Pack Route for technology application and revenue generation Process ownership. Size of the prize! Interpretation of Advanced Services
Developing understanding Expectation Academic and industry engagement Managing assumptions in the business Challenge the model Redefining commercial expectations Developing understanding
Enablers and detractors… An opportunity for new technology development. Value derived from data Focus on performance and uptime New business streams High expectations IoT, Data & Industry 4.0
Enablers and detractors… Is the food sector ready…do they understand? Language and communicating value Relationships and partnerships. Do Ishida understand the different relationships required? Customer pull
Setting the Direction… Reflect on the objective – Pay Per Pack Review our intermediate capability Increase customer engagement How can we add value? Communication Generating pull Reflect and Reassess